Flying Blue, the Air France-KLM Group's loyalty program, celebrates 20 years

Paris, June 2025 – This June 2025, Flying Blue celebrates its 20th anniversary, marking two decades of loyalty, close member relationships, innovation, and excellence beyond the travel experience. Created in 2005 from the merger of Air France's Fréquence Plus and KLM's Flying Dutchman programs, Flying Blue has become one of the most recognized loyalty programs in the industry, with nearly 30 million members worldwide.

Membership growth and international recognition

Initially created for Air France, KLM, and Aircalin customers, Flying Blue expanded with the addition of TAROM in 2010 and Transavia in 2013. Today, Flying Blue has nearly 30 million members worldwide and has partnered with nearly 40 airlines. More than 100 commercial partners are also connected to the program, allowing members to earn and spend Miles both while traveling and in their daily lives.

Recently named “World’s Best Airline Rewards Program” by loyalty specialist Point.me, and “Best Elite Program in Europe and Africa” by the prestigious Freddie Awards, Flying Blue continues to excel thanks to its numerous benefits, high-quality customer service, and easy-to-use experience.

A loyalty program increasingly integrated into the daily lives of its members

Since its creation, Flying Blue has launched several key products and services: the Air France and American Express card launched in 1998, replaced by the Flying Blue x American Express co-branded card in 2010, a car rental offer with Hertz, innovations such as Cash & Miles and Flying Blue Shop for Miles in 2018, and the partnership with ALL, the Accor group's loyalty program, launched in 2019.

In 2022, the Flying Blue Family feature was launched, allowing family members to pool their Miles. Between 2023 and 2025, new partnerships with Amazon, Uber, Hertz, and the French national rail operator SNCF (for the purchase of train tickets in France) have further expanded the ecosystem. The goal in each case is to multiply the opportunities to earn Miles and help members more quickly access rewards and benefits. Originally designed for frequent travelers, Flying Blue has evolved into a full-fledged loyalty program, no longer limiting the accumulation and use of Miles to the travel sector.

With the new Flying Blue+ mobile app, currently available in the United Kingdom and the United States, the program continues this transformation. Members can now earn Miles on purchases at Macy's, Burberry, and Apple. The app is expected to launch in more countries soon.

Flying Blue also allows its members to contribute to the purchase of sustainable aviation fuel or donate their Miles to NGOs such as the Red Cross, UNICEF, and The Ocean Cleanup. In 2024 alone, Flying Blue members donated 450 million Miles, helping to support the operations and missions of these organizations.

“Turning Miles into Memories, for 20 Years”

Over the past 20 years, Flying Blue has adapted to the technological, economic, and social changes in the travel industry, remaining true to its mission: creating memorable experiences for its members.

To commemorate this anniversary, Flying Blue is launching the innovative global campaign "Turning Miles into Memories, for 20 Years," which showcases the program's evolution and the travel memories created over the years. The campaign highlights Flying Blue's role in its members' travel experiences: supporting them at every stage of life and creating unforgettable moments, while adapting to their needs and changing society.

Starting June 6, 2025, the campaign will be visible at Paris-Charles de Gaulle, Paris-Orly, Amsterdam Schiphol, and New York JFK airports, as well as on Air France-KLM and Flying Blue social media channels, including Facebook, Instagram, and the music platform Spotify.

Finally, a special promotion, “Memory Miles,” will offer some lucky members from more than 30 countries the opportunity to revisit iconic destinations within the Air France-KLM network and create new memories.