Connect Barbados opens a new edition with a strong push for global tourism
With the participation of local authorities, private sector leaders and international buyers, Connect Barbados 2025 officially began, reaffirming the island's position as a key destination in the Caribbean and highlighting the potential of the Latin American market
This Monday, June 24, Connect Barbados 2025 officially opened. This event, organized by Barbados Tourism Marketing Inc. (BTMI), brings together key players in international tourism to the island.
Andrea Franklin, CEO of BTMI, formally opened the event, highlighting the sustained growth of tourism on the island and the strategic importance of this event to strengthen ties with source markets.
Ian Gooding-Edghill, Minister of Tourism and International Transport of Barbados, shared his vision for the expansion of the tourism industry, highlighting the collaborative efforts of the public and private sectors to position Barbados as a globally competitive destination.
Ryan Forde, CEO of the Barbados Hotel and Tourism Association, presented a detailed report on the current state of the island's tourism infrastructure, while Leroy Browne, general manager of the Wyndham Grand Barbados Sam Lord's Castle Resort, welcomed the event delegates and presented the features of his property, highlighting its infrastructure and services.
BTMI emphasized its full confidence in the growth of the Latin American outbound market, which it considers key to the diversification and consolidation of tourism in Barbados.
Connect Barbados 2025 brings together travel agencies and tour operators from around the world, along with local entrepreneurs—including renowned hoteliers—who will showcase their products and services. The event will run until June 26, with an agenda that includes business roundtables, technical visits, and networking activities, consolidating Barbados as an essential connection point between the Caribbean and global markets.