VP Plaza España Design 5*, located in the heart of Madrid and renowned for its contemporary luxury, art and design offering, is forecasting a 65% occupancy rate for this 2025 summer season in July and over 55% in August, reflecting steady demand from international travelers who value urban, cultural and high-end experiences, remaining one of the most attractive options in the Spanish capital.
Meanwhile, another flagship hotel in the VP Hoteles chain, the VP Madroño, located in the prestigious Salamanca neighborhood, is anticipating a very dynamic summer, with occupancy forecasts of 85% in July and 80% in August. It is notable for its high popularity among domestic and North American travelers, including a growing number of visitors from Mexico and Latin America, who find its location, spacious rooms, and value for money an
ideal option for both leisure and business travel.
These figures show that VP chain hotels continue to rank among travelers' favorites this summer, with positive prospects forecasting stable occupancy levels for 2024 and a significant increase in the ADR (Average Daily Rate), which translates into greater profitability per stay. This performance demonstrates a strategy focused not only on volume, but also on revenue optimization and strengthening positioning in the mid-high and international segments.
Without a doubt, for travel agents in Mexico, VP Hotels represents an opportunity to offer their clients properties with differentiated services, prime locations in Madrid, and a range focused on experience, comfort, and style.
Fuente: Sales International.