RIU Hotels has announced that, in 2026, the Riu Palace Riviera Maya (Playa del Carmen) and the Riu Palace Costa Mujeres (Cosa Mujeres) will offer the Elite Club by RIU experience, an exclusive service launched in Cancún in 2022 and now exported to other destinations in Mexico and around the world. With this announcement, RIU will offer the Elite Club service at one RIU Palace hotel in each of its vacation destinations in Mexico (Cancún, Nayarit, Los Cabos, Playa del Carmen, and Costa Mujeres), highlighting the success of this innovative service since it was implemented with the opening of the Riu Palace Kukulkan.
The Riu Palace Costa Mujeres will join the exclusive Elite Club service starting in 2026.
Elite Club was created as an opportunity for RIU guests to take their experience to the next level, offering exclusive services and products in addition to those already included in RIU's All-Inclusive package. Guests who subscribe to this service enjoy benefits such as: access to Premium beverages at various points in the hotel; rooms with privileged views that feature liquor dispensers with Premium beverages; a minibar with snacks and a bottle of wine; confirmed late check-out until 1:00 p.m. and the option of early check-in; a welcome gift and aromatherapy in the room; and the option to book priority reservations at themed restaurants.
Personalized check-in, premium drinks, privileged views, and more are part of the Elite Club services.
In addition to all these benefits, hotels that offer Elite Club service also have a specialty restaurant exclusively for those who subscribe to the service, who also have the option of enjoying an à la carte breakfast at the hotel. Some hotels have a private pool area exclusively for Elite guests, while others offer an exclusive area on the beach for these guests, both with beverage service focused on those areas.
The Elite Club also features exclusive beverage outlets for its guests.
The consolidation of the Elite Club in recent years responds to a demand from RIU guests for an even more sophisticated experience, following its strong reception in Mexico. As with the Riu Parties, held for the first time in Los Cabos in 2018, Mexico was the first country where RIU offered the Elite Club service to its guests, and following its success, it later rolled it out to other destinations around the world. Currently, RIU guests in Mexico can find it at the Riu Palace Kukulkan (Cancún), Riu Palace Baja California (Los Cabos) and Riu Palace Pacifico (Nayarit), while outside Mexico, it is also offered at the Riu Palace Macao and Riu Palace Bavaro (Dominican Republic), the Riu Palace Jamaica (Jamaica), the Riu Palace Antillas (Aruba), the Riu Palace Mauritius (Mauritius) and, from 2026, it will also be offered at the Riu Palace Swahili (Zanzibar).