Sectur: The 2025 summer vacation period will generate an economic impact of 818,208 million pesos from tourism consumption
Josefina Rodríguez Zamora announced that, according to estimates, an increase in economic output of 4.9% is expected compared to the previous year
Mexican Tourism Secretary Josefina Rodríguez Zamora reported that, according to estimates, the 2025 summer vacation period will generate an economic impact of 818.208 billion pesos from tourism consumption, representing a 4.9 percent increase compared to 2024.
He reported that, from July 14 to Sunday, August 31, an average hotel occupancy rate of 62.2 percent is expected nationwide, representing an increase of 2.0 percentage points compared to the same period in 2024.
The head of the Ministry of Tourism (Sectur) added that 21 million 203 thousand tourists are expected to visit traditional lodging establishments (hotels), which represents a 3.3 percent increase compared to the summer of 2024.
Of the total, he specified, it is estimated that 76.9 percent will be domestic tourists and 23.1 percent international tourists, who together will generate an economic impact of 45.6 billion pesos from hotel accommodations.
In addition, he explained that it is projected that 25 million 95 thousand domestic tourists and 2 million 35 thousand foreign tourists will choose to stay in other accommodation options, such as with relatives or friends, second homes, or through digital platforms.
"This summer, millions of families will travel across Mexico, generating a historic economic impact that will directly benefit our communities and the national tourism sector. I invite you to rediscover the greatness of our country: its cultural, natural, and culinary riches, and to continue building a tourism industry that drives well-being and shared prosperity," said Rodríguez Zamora.
Finally, the head of Sectur stated that, with the above, a total influx of 48 million 348 thousand tourists is expected during this holiday period.
Source: SECTUR.