Cali, a vibrant destination for meeting tourism in Colombia

Santiago de Cali, Colombia's third most populous city and capital of the Valle del Cauca department, is positioned as a strategic destination for meeting tourism. Its renowned cultural and musical tradition, combined with the warmth of its people, make this city a prime setting for congresses, fairs, conventions, and incentive trips.

The capital of Valle del Cauca has more than 14,000 rooms in all categories, a modern event infrastructure, and the support of the Valle del Pacífico Events Center, the most modern multi-format venue in the Latin American Pacific. This is complemented by air connectivity through the Alfonso Bonilla Aragón International Airport and a network of more than 1,000 rooms and versatile spaces for corporate meetings.

The region offers cultural experiences linked to the intangible heritage of the Colombian Pacific, such as Afro-descendant music, dance, and cuisine. Its attractions include festivals such as the Petronio Álvarez Festival, the Cali Fair, and the World Salsa Festival, as well as experiences at historic haciendas, museums, nature reserves, coffee tours, and adventure activities on Lake Calima or the Pacific beaches.

The Cauca Valley is also home to important sporting events, with a long history of international competition. Cali has hosted the Pan American Games, the World Games, and the Junior Pan American Games, reinforcing its position as the "Sports Capital of the Americas."

Among the emblematic event venues are the Enrique Buenaventura Municipal Theater, the Hacienda del Bosque, the La Tertulia Museum, and the Cali Zoo, all capable of hosting business, cultural, or academic gatherings in unique settings. Additionally, the Spiwak hotel complex, one of the largest in the country, offers a comprehensive alternative for large-scale events.

The city's international recognition as "South America's Cultural City" by the World Travel Awards confirms its appeal as a competitive destination in the MICE (Meetings, Incentives, Conferences and Exhibitions) segment, combining tradition, infrastructure, and unique experiences.