Aruba continues to renew itself: new openings and experiences that make a difference

Aruba is experiencing a vibrant moment in its development as a Caribbean destination. New hotels are joining the scene with offerings that combine contemporary design, attention to detail, and natural settings that invite you to slow down. Palm Beach, Eagle Beach, and Baby Beach—each with its own unique charm—are already experiencing this new era, promising to delight both returning and newcomers.

St. Regis Aruba Resort in Palm Beach redefines oceanfront hospitality. Its elegant spaces, infinity pools with private cabanas, exclusive spa, and high-end dining offer make it a sophisticated retreat where everything is designed for relaxation.

JOIA Aruba by Iberostar, recently opened in Eagle Beach, stands out for its modern architecture, its connection to one of the island's most iconic beaches, and its proximity to activities like golf at Tierra del Sol. Ideal for those seeking comfort and personalized experiences in a relaxing environment.

Secrets Baby Beach Aruba, This adults-only resort—part of the Inclusive Collection by Hyatt—offers an intimate experience surrounded by pristine beaches, tranquil landscapes, and the perfect setting for reconnecting.

Aruba's culture is also experienced through its cuisine. With more than 100 nationalities living on the island, each restaurant is an opportunity to discover unexpected flavors, techniques, and fusions.

A must-try for those seeking a soulful experience is Bodegas Papiamento. Located in a 19th-century mansion, this restaurant combines tradition, an intimate atmosphere, and cuisine that pays homage to local produce with international execution. Dining under the stars, among trees and historic architecture, is part of its magic.

“Aruba is constantly evolving. We continue to strengthen our offering with new properties and experiences that reflect the tastes and lifestyles of Latin American guests. We're delighted to see how the island continues to be a place people always want to return to, but that always surprises with something new,” says Jordan Schlipken, Director of Latin America for the Aruba Tourism Authority.

An island that always invites you to return

In addition to the new openings, several hotels have renovated their spaces, from restaurants to spas and common areas, with the goal of offering more comfortable, modern experiences that are in tune with what today's travelers seek: quality, authenticity, and warmth.

In Aruba, every visit feels different, but they all have one thing in common: the certainty that you'll want to return.

Source: Aruba Tourism Authority.