Minor Hotels, a global hotel owner and operator with more than 560 hotels in 57 countries, announces the strategic expansion of its brand portfolio with the addition of four new hotel brands, including the group's first soft brands. These newly launched brands will support Minor Hotels' sustained growth by facilitating its entry into new markets and offering distinctive offerings in the luxury, premium, and select segments.
The new brands are:
The Wolseley Hotels
Inspired by the heritage of the iconic Piccadilly restaurant, The Wolseley Hotels is a luxury brand that blends British elegance with European style and global influence. Each hotel is a timeless retreat where rituals are perfected, stories are made their own, and luxury is delivered with sincerity and grace. With impeccable attention to detail and design, The Wolseley Hotels creates sophisticated and immersive spaces that vibrate with the rhythm of cosmopolitan life.
Minor Reserve Collection
A luxury soft brand, Minor Reserve Collection is designed for travelers seeking extraordinary stays that celebrate personal expression and refined distinction. Each property is a world unto itself, distinguished by its uniqueness and ability to offer something unique that guests can't find anywhere else. Minor Reserve Collection properties elevate every journey through thoughtfully designed and personalized experiences that balance innovation with traditional hospitality.
Colbert Collection
Colbert Collection, a soft brand within the premium segment, is a global collection of independent hotels aimed at those who value culinary excellence and authentic social connection. Each hotel expresses its individuality through curated experiences, from expert-led itineraries to culinary offerings steeped in history and encounters that unite people.
iStay Hotels
iStay, a new brand in the select segment, offers affordable, comfortable, and fun stays without the hassle. Guests can enjoy an innovative and accessible experience, with responsive service, a good night's sleep, and the latest technology, all in the world's most iconic cities.
These new brands join Minor Hotels' existing portfolio (Anantara, Elewana Collection, Tivoli, NH Collection, Avani, nhow, NH and Oaks) and reflect the group's commitment to offering its partners and guests a broader range of brand offerings, particularly in the rapidly growing soft brand segment.
The expansion of the Minor Hotels brand portfolio is aligned with the evolution of the Minor Hotels umbrella brand, which was unveiled in March 2025. The launch of this new umbrella brand platform was accompanied by a significant investment in the group's digital infrastructure and distribution strategies, as well as a simplified loyalty proposition under a single program: Minor DISCOVERY. Today, the consumer-focused umbrella brand provides the group with a stronger foundation for introducing new brands, increasing value for owners, and delivering seamless guest experiences globally.
Ian Di Tullio, Chief Commercial Officer of Minor Hotels, commented, “We have meticulously designed each of the new brands to capture specific market opportunities, allowing us to meet the evolving needs of both modern travelers and owners. By expanding our brand offering to cover new segments, we are empowering our partners, building guest loyalty, and accelerating our global growth strategy. These new brands are key to helping us achieve our goal of reaching 850 properties by the end of 2027.”
Minor Hotels is actively discussing development opportunities for each of these brands and plans to announce the first openings of The Wolseley Hotels, Minor Reserve Collection, Colbert Collection, and iStay in the coming months.
About Minor Hotels
Minor Hotels is a global hotel group operating more than 560 hotels, resorts, and residences in 57 countries. The group creates innovative and enriching experiences through its hotel brands Anantara, Elewana Collection, The Wolseley Hotels, Tivoli, Minor Reserve Collection, NH Collection, nhow, Avani, Colbert Collection, NH, Oaks, and iStay—and a diverse portfolio of restaurants, bars, travel experiences, and spa and wellness brands. With over four decades of experience, Minor Hotels builds stronger brands, fosters lasting partnerships, and drives business success by always focusing on what matters most to guests, team members, and partners.
Source: MINOR Hotels.