South Korea occupies a unique position in contemporary international tourism. Its growing presence in the global imagination is driven by a powerful soft power, built on art, technology, and a remarkable development trajectory. According to Jeff Santos, South Korea's representative in Brazil, the country has become a reference point for travelers from Europe, North America, and, increasingly, Latin America.
Korean artistic production, especially television dramas, music, dance, and the audiovisual sector, has established South Korea as a center of cultural influence with global reach. This prominence, previously unheard of among Asian destinations, results from an integrated, authentic, and strategically disseminated cultural delivery.
Innovation integrated with national identity.
South Korea's tourism experience combines cutting-edge technology, modern urban landscapes, and a refined aesthetic. The country stands out for its contemporary culture that speaks directly to global youth, creating a rare connection with diverse audiences. This fusion of innovation and tradition reinforces the uniqueness of Korea's travel offering.
Report: Mary de Aquino