ITB India 2025 boosts personalized travel experiences for target market growth

ITB India 2025, being held in conjunction with MICE Show India and Travel Tech India, from 2-4 September 2025 at the Jio World Convention Centre, Mumbai, will bring together key industry professionals from the MICE, corporate and leisure sectors. The event will host over 400 exhibitors, including key global and regional players. These include National and Regional Tourism Organizations (NTOs and RTOs) from countries such as Finland, India, Indonesia, Italy, Japan, Kenya, Malaysia (Sarawak), and Sri Lanka. Along with over 150 renowned expert speakers and over 600 high-caliber buyers from across India and South Asia, the 3-in-1 show expects over 8,000 attendees, making ITB India the premier gateway for businesses looking to connect with one of the most vibrant and fastest-expanding travel markets in the world.

Darren Seah, CEO of Messe Berlin Asia Pacific and organizer of ITB India, MICE Show India, and Travel Tech India, highlights the event's role in shaping the future of the region's travel economy:

The Indian and South Asian tourism markets are rapidly expanding, with a growing demand for personalized and curated travel experiences. ITB India 2025 offers an unparalleled platform to forge high-level strategic partnerships, foster innovation, and drive sustainable growth in one of the world's most dynamic tourism economies.

Exhibitor showcase based on experience

Exhibitors at ITB India 2025 reflect the growing demand for meaningful and personalized travel. Participating Destination Management Companies (DMCs) and National and Regional Tourism Organizations (NTOs/RTOs) will promote specific segments such as cultural trails, gastronomy tourism, spiritual journeys, film tourism, wellness getaways, and immersive nature adventures. State tourism boards will prioritize secondary and tertiary destinations, offering travelers authentic and in-depth experiences beyond the more well-known destinations.

Hotels and resorts include lifestyle brands built around experiential values such as design, wellness, and community, along with boutique and independent hotels that offer personalized travel experiences tailored to specific traveler profiles.

Travel technology providers will demonstrate solutions in AI, big data, CRM, and loyalty platforms, helping the industry unleash the full potential of experience personalization.

DMCs specializing in adventure, wellness, cinema tourism, and ultra-luxury will be present, as well as MICE operators offering tailored incentives and immersive formats for corporate events. Premium transportation providers and airlines will showcase enhanced onboard experiences, culinary concepts, and entertainment that extend the travel narrative beyond the destination.

Immersive features and experiences on the site

The exhibition area brings the theme to life with interactive elements such as:

Experience Zones, curated by destination partners, allow attendees to sample local cuisine, explore wellness treatments, or immerse themselves in destinations through virtual reality.

The Experience Networking Lounge offers a dedicated space for targeted B2B meetings between exhibitors and buyers with specific interests in areas such as wellness, heritage, adventure, and film tourism.

Curated spotlight sessions offer micro-events focused on buyers and professionals in specific travel categories, enabling in-depth learning and personalized networking within key verticals such as Indian film tourism.

Source: ITB India.