Tourism 4.0 Innovation and Development in Uruguay: A Digital Transformation Strategy
The Ministry of Tourism has been working, with support from the Inter-American Development Bank (IDB), to advance tourism to generate employment and income in emerging destinations, consolidating tourism as a factor of territorial balance in the country
Within this framework, the IDB is financing the non-reimbursable Technical Cooperation "Tourism 4.0 Innovation and Development in Uruguay," with the goal of generating knowledge and tools to promote digital transformation in the country's tourism sector and contribute to greater competitiveness as a destination.
Specific objectives
i) Develop a scalable strategy and instruments to increase the digital maturity of the tourism sector in Uruguay.
ii) Implement a tourism 4.0 support laboratory, applying and adjusting the designed instruments on a pilot basis.
Working methodology
Following a competitive process, the IDB has hired a consulting firm to lead the design of this Strategy. To this end, interviews, workshops, and other activities will be held with tourism stakeholders from different regions of the country. The goal is to obtain baseline information to diagnose the current situation and perceptions, and, at a later stage, validate the proposed strategy.
The project launch will take place next Tuesday, August 5th, at the Ministry of Tourism headquarters. The first workshop will be held on the same day, followed by other regional workshops (Minas, Rivera, and Salto) and a virtual workshop.
Source: Ministry of Tourism of Uruguay.