Pro Santa Marta Vital and Invest in Santa Marta merge to strengthen the city's development

Since its founding, Invest in Santa Marta has been a key player in promoting the city as an attractive destination for investment and business tourism, connecting business opportunities with the local productive sector. Pro Santa Marta Vital, for its part, has led collaboration processes with strategic stakeholders, promoting initiatives in sustainability, education, citizen participation, and environmental development.

The need for more efficient and coordinated management led to the integration of both entities into a single structure, with the goal of strengthening capacities, expanding impact, and consolidating Santa Marta as a competitive and sustainable leader nationally and internationally.

Relevance of the merger

This merger strengthens the work being done to make Santa Marta a more innovative and sustainable city, with greater capacity to attract investment and business tourism. Now, Pro Santa Marta Vital becomes the umbrella brand that brings together strategic initiatives for growth and coordination across sectors, including the programs Santa Marta Cómo Vamos, Zona Bananera Cómo Vamos, and Compromiso Magdalena; Invest in Santa Marta and the Bureau of Santa Marta.

Thanks to this integration, efforts will be strengthened in areas such as: attracting investment and meeting tourism; economic and social development; greater access to educational and employment opportunities; active citizen participation; the environment; and international outreach.

The incorporation of Invest in Santa Marta into Pro Santa Marta Vital marks a milestone in the city's growth. The organization now has a more robust structure, with greater capacity to impact territorial development and generate opportunities for all sectors.

This management model will strengthen the region's presence, facilitate coordination between the public, private, and academic sectors, and contribute to improving the quality of life of the people of Santa Marta.

“This merger is a natural evolution that responds to the needs of a city in constant transformation. Now more than ever, we are prepared to project Santa Marta as an attractive investment destination, with sustainable development and real opportunities for all,” said Juliana Méndez, executive director of Pro Santa Marta Vital.

With this integration, existing programs will be strengthened and new strategies will be implemented to attract investment, boost the local economy, and generate a positive impact on the city. The entity will work together with stakeholders from the public, private, and academic sectors to realize this vision of progress.

Source: prosantamartav.org