IBTM World 2025 launches registration with an enhanced experience for visiting buyers

This year's event features an enhanced experience for visiting buyers, designed to offer greater flexibility, improved meeting efficiency, and exclusive VIP benefits.

In response to attendee feedback, Visiting Buyers now have the autonomy to choose how many meetings they schedule, giving them complete control over their time at the show. The new self-scheduling system allows them to book meetings directly with exhibitors and view priority time slots, offering a more personalized and convenient way to connect with the people and products that matter most to them.

In addition to the flexibility of personalized meetings, Visiting Buyers will benefit from exclusive perks such as entry to The Lounge, a relaxing space to work, connect with colleagues, and hold meetings, as well as daily lunch from a wide selection of food stalls in the IBTM Food Court. This is in addition to access to the exhibition hall, the full three-day educational program, and the networking events for which IBTM World is renowned. To cover this change, a fee has been introduced: Visiting Buyer tickets are priced at €399 (€499 if purchased after September 16).

As with previous events, Invited Buyers have access to all event experiences, including exhibition hall access, the conference program, networking, and VIP extras (VIP lounge access and daily lunch vouchers). Invited Buyers will receive a personalized appointment schedule with one-on-one meetings and the opportunity to request meetings directly with exhibitors through a sophisticated matchmaking system. They also benefit from a contribution toward the cost of flights, airport transfers, and a stay in a 4-5 star hotel.

Trade visitors will have full access to more than 2,350 exhibitors on the exhibition floor, the conference program, and networking events. Admission is free if registered before October 20; after that, tickets will cost €100.

IBTM World 2025 features include:

Following its successful launch in 2024, Exceptional Experiences returns with innovative strategies to help event professionals and marketers create experiences that drive business growth. Brands from a variety of industries, including TikTok, Canva, Grazia, and PWC, have already confirmed their participation.

Hotel Pavilion, returning for its second year, is a space dedicated to independent hotels and small groups offering their services in a setting with luxurious ambiance and amenities. Among the hotels present are Obvio Hotels, Millennium Hotels & Resorts, Regnum Hotels, and The Palm Experience Hotels.

Designed for event organizers, buyers, and strategists looking to stay ahead, the Future Stage explores the trends, tools, and transformations defining the events of the future. The Technology and Innovation Sessions, organized by Julius Solaris, will feature top-level speakers, disruptive technologies, and tangible solutions.

The 2024 edition of IBTM World was a resounding success, with more than 73,000 pre-booked business meetings. With 2,350 exhibitors, the world's leading trade fair welcomed an incredible 22% more invited buyers in 2024 than in 2023.

IBTM World is the leading global event for the business events and experiences industry. Designed by and for event organizers, IBTM World brings together over 12,000 exhibitors, buyers, and visitors to conduct business, learn from inspiring speakers, and connect with peers.

More details about exactly what to expect from this year's event will be revealed in the coming weeks.

Source: IBTM World.