LGBT+ Turismo Expo: Alex Bernardes advocates for quality, planned expansion, and a welcoming environment free from stereotypes at the Hotel Unique São Paulo

The 4th edition of the LGBT+ Turismo Expo, Latin America's largest event dedicated exclusively to LGBTQ+ tourism, took place last Thursday, the 24th, at the iconic Hotel Unique in São Paulo. Leading the initiative is Alex Bernardes, founder and CEO of the event, who celebrated the fair's structured expansion and reinforced the importance of a more welcoming and prejudice-free service in the sector.

Growth with control and purpose

Bernardes celebrated this year's strong numbers: "This is our fourth edition with a larger number of exhibitors. We expanded the business roundtable, increasing the number of products from 14 to 19, and brought more brands to the Expo. Counting co-exhibitors, we've already surpassed 70 participants," he explained.

Additionally, a unique event marked this edition: a fan tour that brought a group of international travel agencies to Brazil. "They're visiting São Paulo now and then heading to Bonito and the Pantanal," he said.

Despite his success, Bernardes is cautious when it comes to rapid expansion. "I confess I'm a controlling person. At this size, I can control everything: the stage, the exhibition, the business rounds, the kids' area. If we grow too much without a highly skilled team, I'm afraid we'll lose the quality the market is accustomed to," he noted.

Consolidation as a reference

In just four years, the fair has become the largest in Latin America in its segment. According to the CEO, this is due to three factors: "First, the theme: LGBT tourism sparks curiosity. Second, acceptance: the market is more open to the LGBT community. Third, the commitment: the segment demonstrates strength, visibility, and business potential," he explained.

Even with the growing attention, Bernardes rules out, for now, editions in other capitals or more days of events. "I prefer to grow one step at a time, in a structured way, so as not to make mistakes. Our market is dynamic, and I don't feel confident about doing two days just yet. You only have one opportunity a year to be with us here, and that makes a difference," he explained.

More welcome, less stereotypes

More than just numbers, the LGBT+ Tourism Expo raises a clear goal: combat prejudice and offer travel experiences with respect and dignity. "We don't expect any major acrobatics. We want the trade to welcome LGBT tourists without stereotypes, without prejudice, with affection and attention, as everyone deserves," emphasized Bernardes.

Even so, there's still resistance. "We're working on the LGBT family theme this year, but we haven't been able to bring any parks or resorts to showcase it. This shows how much progress we still have to make," he lamented.

With a record attendance — there were 1,200 agency registrations and a greater flow than last year — the event makes it clear that LGBT tourism in Brazil is not just a trend, but a reality that demands respect and preparation from the market.

Report and photo: Mary de Aquino.