LGBT+ Turismo Expo: Bruno Wendling bets on the Pantanal as a hotspot for nature and sustainable luxury

At the 4th edition of the LGBT+ Turismo Expo, held on the 24th at the iconic Hotel Unique, in São Paulo, Bruno Wendling, CEO of the Mato Grosso do Sul Tourism Foundation, celebrated the growth of the event and reinforced the commitment to maintaining the state as a welcoming, sustainable and internationally desired destination.

Faithful presence at the largest LGBT+ tourism event in Latin America

Since the first edition, Mato Grosso do Sul has been a major sponsor of the fair. "We've participated in every edition with the master quota, always to demonstrate that our destination is prepared and knows how to welcome visitors. It's a segment that needs to be valued—and our role is to convince them that we have the structure and attitude to do so," Wendling emphasized.

For him, the LGBT+ Tourism Expo is essential to consolidating Mato Grosso do Sul's image as a "friendly" destination. "Back in 2017, when we started training the trade, I even imagined there might be resistance. But it was a positive surprise: from the first lectures, we had great support. Bonito, Pantanal, and other regions embraced this idea. Today, the results are clear: we're already featured in LGBT+ desire surveys," he highlighted.

Pantanal: Brazilian birdwatching capital

Birdwatching ecotourism is another asset. "In the Pantanal, we have 650 bird species, some unique. In Campo Grande, in the Parque das Nações Indígenas alone, there are 250 cataloged species. We have specialized guides, well-equipped lodges, and we are increasingly recognized as a birdwatching hotspot," he explained.

The state is stepping up its presence at global fairs. "We were at the Global Big Fair in London and welcomed foreign operators for fan tours. It's a constant effort to expand our presence, especially among European audiences, who already know and appreciate the Pantanal," he added.

Sustainable luxury and exclusive experiences

The Foundation is committed to the concept of "new luxury," with low-impact construction and high-quality service. "It's the African lodge model: few rooms, removable structures, and total integration with nature. We already have examples, such as Bahia das Pedras, which has transitioned from a standard inn to a luxury lodge. That's what we want to expand in the Pantanal and Bonito," said Wendling.

The boutique hotel industry is also gaining momentum. "Bonito already boasts international-class attractions. Now we're working with entrepreneurs to offer more comfort and personalized service. We have projects ready to go, which should come to fruition at the right time," he added.

Global hotel chain eyes MS

Large groups are also closely monitoring the state. "The Accor chain, for example, has expanded its operations, including outside of traditional hubs. Bonito is more unique—there we prioritize smaller, exclusive hotels that fit the destination's profile. But we're always open to conversations that respect the concept of sustainability and authenticity," he noted.

Receiving well is the biggest difference

Ultimately, what guarantees success, according to Wendling, is the hospitable essence of the people of Mato Grosso do Sul. "More than luxury or biodiversity, what our guests expect is respect, hospitality, and the freedom to be who they are. And we deliver that," he concluded.

Report and photo: Mary de Aquino.