Palladium Hotel Group announces “Bleisure”: a new way to travel

The traditional corporate travel model is falling by the wayside. In its place, a new trend is emerging that is already winning over companies, professionals, and executives around the world, and Argentina is no exception: "Bleisure," the perfect combination of business and leisure, offering a more human, relaxed, and sensorial approach to professional meetings.

Far from cold rooms and impersonal coffee breaks, corporate events are now being reinvented as experiences: sunrise yoga by the sea, themed dinners under the stars, cocktail workshops, or pool parties. The message is clear: productivity and well-being can not only coexist, but also enhance each other. This trend, already adopted by companies in diverse sectors such as technology, healthcare, finance, cosmetics, and pharmaceuticals, is based on a simple idea: making business meetings more enjoyable, productive, and unforgettable.

One of the pioneering groups capitalizing on this trend in Latin America is Palladium Hotel Group, which offers immersive business experiences at its all-inclusive resorts through its Meetings & Incentives by Palladium Hotel Group portfolio. The new claim? "Where business meets fun."

“The environment matters. Today, companies seek greater connection, engagement, and inspiration in their meetings. And that only happens when enjoyment, creativity, and true disconnection are integrated. Our resorts in Latin America combine excellence in hospitality, high-level infrastructure, and a vibrant local identity. This fusion of service, leisure, and culture is key to inspiring teams, strengthening bonds, and elevating the impact of each event. That's why more and more companies are choosing our destinations to promote innovative, comfortable, and emotionally powerful experiences,” says Linda González, Regional Sales LATAM & Mexico, Palladium Hotel Group.

The resorts of the Grand Palladium Hotels & Resorts and TRS Hotels brands are designed to offer a 360° experience: modern convention centers, modular rooms, cutting-edge technology, and outdoor areas with ocean views are complemented by tailored programming. The difference lies in how the event is experienced: cooking classes, meditation, spa services, themed parties, interactive shows, and nature adventures are all part of a proposal that elevates each gathering into a transformative experience. Likewise, for those whose focus is on sports, among the most notable options is the Rafa Nadal Center in Costa Mujeres, which features incredible sports facilities and a great tennis program for adults who will be coached by the best sports team in the world.

Additionally, by operating under an all-inclusive plan, organizers gain cost predictability, simplified logistics, and greater control over the group's entire experience.

BLEISURE DESTINATIONS THAT ARGENTINES ARE ALREADY CHOOSING 

With direct flights from Buenos Aires and excellent value, these are the favorite destinations for Argentine companies looking to take their events to the next level:

IMBASSAI (BRAZIL)

Just a four-hour flight away and with no passport required, the Grand Palladium Imbassaí Resort & Spa combines nature, beach, gastronomy, and local culture amidst a captivating nature reserve. It's a convenient yet exotic option, ideal for those seeking a hassle-free tropical getaway.

PUNTA CANA (DOMINICAN REPUBLIC)

White-sand beaches, turquoise waters, and a vibrant atmosphere make this Caribbean classic a magnet for unforgettable events. Perfect for combining work and vacation, without a language barrier.

COSTA MUJERES AND RIVIERA MAYA (MEXICO)

From modern convention centers to cultural activities among Mayan ruins and
award-winning cuisine, this destination offers an irresistible fusion of innovation and tradition.

MONTEGO BAY (JAMAICA)

The most original option. Although there's no direct flight from Argentina, Jamaica impresses with its vibrant energy, musical roots, and lush nature, making it a must-visit destination for Argentinians. Ideal for groups looking to break the mold and stand out with an authentic and transformative experience.

EXPERIENCES THAT LEAVE A MARK

In the Palladium Hotel Group universe, every event becomes a multi-sensory experience. Some outstanding proposals for corporate groups:

CHIC Cabaret & Restaurant. A dinner show with more than 20 artists, acrobatics, live music, and haute cuisine, transforming any evening into an unforgettable experience. Available in Punta Cana, Riviera Maya, and Costa Mujeres.

Bravo Dinner & Dance Experience. An interactive journey that begins with a cocktail and ends with dancing to a live DJ. Perfect for closing the event with a communal celebration. Available in the Riviera Maya.

Bingo Party. A classic reinvented with humor, music, and performance. The perfect icebreaker for generating laughter, connection, and unparalleled fun.

Le Petit Chef. Technology, storytelling, and signature cuisine all on one table. 3D projections turn the dinner into a unique and immersive spectacle.

Bleisure is here to stay. And Latin America, with its landscapes, culture, and hospitality, is today the new global epicenter of this way of traveling that blurs the lines between professional and personal life.

Fuente: Palladium Hotel Group