Sectur: Tourist arrivals to museums and archaeological sites increase in the first half of 2025

Mexican Tourism Secretary Josefina Rodríguez Zamora reported that during the first half of 2025, 6 million visitors were recorded at the country's museums, representing an increase of 22.2 percent compared to 2024 and 3.9 percent compared to 2019.

The head of the Ministry of Tourism (Sectur) noted that, according to the National Institute of Anthropology and History (INAH), 89 percent of visitors were nationals and 11 percent were foreigners.

“We are proud to see that more and more people want to visit our museums and archaeological sites, which reflect Mexico's legacy of greatness. The stories these places preserve allow us to identify with them, because who we are today is deeply shaped by that past. We will continue working so that more people fall in love with this legacy and experience it with respect and emotion,” said Josefina Rodríguez Zamora.

He specified that, from January to June 2025, the museums that registered the greatest influx were the National Museum of Anthropology, the National Museum of History, and the Templo Mayor Museum, which together totaled 4.3 million visits.

Rodríguez Zamora also indicated that the country's archaeological sites received 5.1 million visitors during the same period, of which 61 percent were national and 39 percent were foreign, representing a 3.3 percent increase compared to the first half of 2024.

He highlighted that the most visited archaeological sites from January to June 2025 were: Chichén Itzá, with 1.1 million visitors; Teotihuacán with its Site Museum, with 840,000 visitors; and Tulum, with 628,000 visitors.

Source: SECTUR.