Shared experience tourism is growing: more travelers are choosing to explore together

Community tourism is booming. It's no longer just about organized mass travel, but rather personalized offerings that allow groups of friends, families, colleagues, or travelers with similar interests to experience unique experiences together. According to a recent study, this segment surpassed $330 billion in 2023 and is projected to reach more than $550 billion by 2032, with sustained annual growth of nearly 6%.

What's driving this trend?
Emotional value: traveling with others enhances experiences and strengthens social connection, something that's especially sought after in the wake of the pandemic.

Savings and convenience: Ridesharing offers preferential fares, centralized logistics, and personalized services.

Thematic motivation: From culinary getaways to nature adventures or in-depth cultural experiences, there are increasingly more options for groups with shared interests.

New Ways to Travel
The traditional concept of "group travel" is evolving toward more flexible, creative, and sustainable offerings. Highlights include:

Wellness and yoga retreats

Corporate trips with a focus on team building

Educational tours or volunteering

Cultural, ecological or gastronomic trips

Technology also plays a key role: apps that allow you to plan group trips, coordinate schedules, split expenses, and stay connected at all times are now an essential part of the experience.

Opportunities for trade
For tour operators, hotels, airlines, and destinations, collaborative tourism opens up a range of opportunities. Designing products tailored to small or medium-sized groups, with their own identity and added value, is today an effective strategy for market differentiation.

Furthermore, this type of tourism allows for deseasonalization of demand, promotion of emerging destinations, and fostering local development through authentic experiences with a positive impact.

Fuente: Allied Market Research.