Switchfly´s travel loyalty technology will surpass $2 billion in transactions by 2025

Switchfly, the revenue-powering travel loyalty technology, announced today that it has facilitated over $1.2 billion in travel bookings through one million transactions during the first half of 2025. 

One of the key drivers of this growth is Switchfly's rapid adoption in the employee incentives and recognition market. In the first half of the year alone, the company has closed deals with five new clients focused on rewards and incentives. In addition to driving millions of bookings through its white-label technology solutions, the company currently serves approximately 25 million end-users across its HR technology ecosystem and loyalty programs.

Powered by the world's largest travel inventory, dynamic packaging, no-code deployment, and AI-powered personalization, Switchfly's solution enables its partners to offer travel rewards that outperform other options in both appeal and profitability.

Nowell Outlaw, CEO of Switchfly, comments: “The growth of our rewards solutions tells us one thing very clearly: the demand for travel redemptions is already there. Our partners are simply leveraging the programs they already have to offer their customers and employees what they really want: travel experiences. That's where Switchfly fits in. We help loyalty programs, airlines, and HR platforms act quickly, generate new revenue, and unlock real value for their users.”

Switchfly currently serves 80% of Fortune 500 companies. Its travel platform supports loyalty programs, financial services, employee rewards and incentive platforms, as well as airlines looking to convert underutilized points into high-margin bookings. Customers also benefit from a 24/7 call center and on-destination assistance for booking changes or upgrades.

The company's dynamic pricing tools, advanced packaging technology, and points redemption (or points + cash) options have driven measurable growth in redemption activity and ancillary revenue for its partners.

This milestone comes amid growing demand for effective loyalty and engagement strategies, especially in sectors where gift cards and other traditional rewards no longer drive retention or spending.

Fuente: Switchfly.