Embratur launches Dadosfera, a newsletter with data and trends in international tourism

The new product brings together information that can help industry professionals develop strategies to attract international visitors

(Source: EMBRATUR)

Embratur has just launched Dadosfera, a newsletter that provides the tourism industry and Brazilian destinations with important information on new international flights, flight booking forecasts, key market trends, recent studies and reports, international news related to tourism intelligence, and industry trends. This new product, with language tailored to the industry, will serve as a guide for those working in or interested in international tourism in Brazil.

The newsletter will be published quarterly and shared on the Agency's WhatsApp channel, social media, and the official Embratur website. The first edition includes information such as the top ten countries sending tourists in the first months of this year, which flights have resumed, industry projections and trends, and much more.

According to Marcelo Freixo, president of Embratur, the material represents a new opportunity for people to access the excellent work of the Agency's Data Intelligence department. "The goal of the team responsible for generating this information is to continuously optimize the work of the tourism sector in Brazil. Dadosfera should be another tool that helps professionals develop strategies and make decisions based on current trends," he stated.

Data intelligence at Embratur

Embratur's Data Intelligence and Competitiveness Department is responsible for collecting, analyzing, and disseminating data on international tourism in Brazil. Expanded under this administration, the department works with international indicators and demand flows to project foreign tourist arrivals and provide public and private sector managers with information for investment decision-making.

In addition to Dadosfera, the Agency offers the Data Portal ( dados.embratur.com.br ) to support the sector. This is an essential tool for any tourism manager who wants to work on their projects with greater quality and based on strategic information. It offers detailed information on arrivals by origin, tourism revenue, air connectivity with Brazil, and Market Insights, documents that offer detailed studies on each of the country's main sources of tourists, including flows, profiles, travel purchase cycles, and other data.

Source: Embratur.


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