Historic record: International tourism in Brazil grows 47.5% and attracts nearly 6 million foreigners in seven months

International tourism in Brazil continues to grow strongly. Between January and July 2025, the country welcomed 5,952,254 foreign tourists, a historic record that represents a 47.5% increase compared to the same period the previous year. This impressive figure is double the total population of the Federal District, currently estimated at 2,982,818.

In July alone, Brazil recorded 620,143 international arrivals, an increase of 41.9%, or 183,000 more tourists, compared to July 2024. This increase reflects the strengthening of the country's image as a tourist destination and the concerted efforts to promote Brazil abroad.

According to Embratur President Marcelo Freixo, these figures are the result of Embratur's work, carried out with strategy, integrity, and passion. "Brazil captivates the world today, and this is not only good news for tourism, but a victory for our people. Reaching nearly 6 million international tourists in just seven months is a direct result of the work we have done at Embratur to promote our destinations with strategy, integrity, and passion. Every tourist who chooses Brazil boosts the economy, creates jobs, boosts local commerce, strengthens culture, and creates new business opportunities throughout the country. This growth is no coincidence: it is the result of a public policy that views tourism as an engine of development, inclusion, and appreciation of our diversity," he celebrated.

For Tourism Minister Celso Sabino, the figures reflect a change in the sector. "Welcoming nearly 6 million foreign tourists in seven months is a historic achievement that demonstrates that Brazil has regained prominence on the international stage. This means more jobs, more income, and more opportunities for our people. The world is rediscovering Brazil, and we are ready to welcome even more visitors," Sabino stated.

South America continues to lead the ranking of the main countries sending tourists to Brazil, with 3.7 million visitors, especially from Argentina, Chile, Uruguay, and Paraguay. The United States also stands out, with 465,192 American tourists visiting the country through July. From the European continent, 532,242 travelers have arrived in Brazil, with particular attention to France, Portugal, Germany, and the United Kingdom. In total, 109,299 British tourists visited Brazil in the first seven months of 2025, compared to 90,976 tourists from the United Kingdom in the same period in 2024, representing an increase of 20.13%.

These data reinforce the potential of tourism as a driver of economic development, job creation, and appreciation of Brazil's diversity. This positive performance is the result of the promotional strategies adopted by the federal government, with actions aimed at expanding air connectivity, strengthening Brazil's image abroad, and investing in tourism infrastructure.

Gateways

São Paulo led the way in receiving foreign tourists in 2025. The state welcomed 1,582,286 foreign visitors between January and July, consolidating its position as the main gateway for international tourism in Brazil. Rio de Janeiro followed closely behind, with 1,324,515 arrivals, followed closely by Rio Grande do Sul, which ranked third with 1,256,132 foreign tourists.

Source: Embratur.