Tourism took center stage at the Third United Nations Conference on Landlocked Developing Countries (LLDC3), where it was presented as a powerful tool for diversifying economies, promoting social inclusion, and strengthening rural development.
During the side event "Tourism: Boosting Economic Diversification and Inclusion in Landlocked Developing Countries," government representatives, UN agencies, and international organizations discussed strategies to strengthen the sector. According to data from UN Tourism, in 2024 these countries welcomed 50 million international tourists—3.5% of the global total—but accounted for only 1.4% of global tourism revenue, with average spending per visitor well below the global average.
The Awaza Action Program (2024-2034) recognizes tourism as a pillar for structural transformation, private sector growth, and attracting foreign investment. Its goals include doubling the production of services—including tourism—and forging links with agriculture, creative industries, and cultural heritage.
A high-level panel with representatives from Turkmenistan, Uzbekistan, Tajikistan, the FAO, and the Japan International Cooperation Agency (JICA) highlighted the need to invest in infrastructure, improve connectivity, strengthen MSMEs, and promote responsible tourism.
Zoritsa Urosevic, Executive Director of UN Tourism, emphasized that these countries “possess exceptional cultural and natural wealth that the world yearns to experience” and that tourism can be “a strategic pillar for resilient and inclusive growth.”
The conference also showcased UN Tourism's Tourism for Rural Development Programme, which includes initiatives such as Better Tourism Villages and a small grants pilot scheme in Africa, aimed at empowering rural communities and diversifying supply.
Among the final recommendations it was proposed:
Integrate tourism as an axis of economic diversification.
Strengthen the sector's connection with agriculture, culture, and conservation.
Improve infrastructure and cross-border connectivity.
Support MSMEs and sustainable community projects.
Create financing mechanisms and public-private partnerships to expand responsible tourism models.
Source: UN Tourism