The Caribbean Tourism Organization partners with ASM to strengthen regional air connectivity

As part of the implementation of its Reimagine Plan, CTO engaged Airport Strategy & Marketing Ltd. (ASM), a global leader in the development of air services, to conduct a strategic study aimed at addressing critical challenges affecting regional air connectivity

(Source: IATA)

These challenges have profound implications for tourism growth, economic development, and regional integration throughout the Caribbean.

ASM was selected through a competitive Request for Proposals (RFP) process reviewed and endorsed by the CTO's Air Transportation Committee, which was established in March 2024 to guide regional efforts in air service development and connectivity.

By October 31, 2025, ASM will deliver a number of key outcomes, including:

A comprehensive assessment of current intraregional air connectivity in the Caribbean.
Analysis of demand patterns and identification of route development opportunities.
Strategies to strengthen airline cooperation and partnerships to enhance intraregional travel.
Recommendations to improve connectivity between Caribbean destinations and major long-haul markets.
A general review of existing bilateral agreements and the policy environment impacting connectivity.
Design of an efficient hub-and-spoke model for the region.
Recommendations to enhance the CTO's advocacy capacity in the area of air transport and connectivity.

In addition to the main study, ASM will also provide the CTO Secretariat and member countries with a year of ongoing support with data, analytical services, and training. This expanded collaboration will contribute to institutional capacity development and evidence-based decision-making across the region.

“This partnership with ASM marks a fundamental step in the CTO’s mission to reinvent Caribbean tourism and offer practical solutions that improve our competitiveness and resilience,” said Dona Regis-Prosper, CTO Secretary General and CEO. “Better intra- and extra-regional connectivity is key to fully leveraging our region’s potential.”

At ASM, we are excited to begin this strategic alliance with the Caribbean Tourism Organization. This will be a great opportunity to contribute to shaping a future of sustainable tourism growth through improved air connectivity. Our collaboration represents a shared commitment to unlocking the region's full potential and driving prosperity for communities across the Caribbean, said David Stroud, Managing Director of Air Transport Consulting and Data at Aviation Week Network.

This initiative underscores the CTO's commitment to being a proactive force in addressing one of the most pressing issues facing Caribbean tourism today: ensuring the region is better connected, more accessible, and poised for long-term success.

Source: CTO.


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