CAMTUR: Uruguay strengthens its tourism presence in Brazil with more than 200 industry professionals
Uruguay strengthens its tourism positioning in Brazil with a successful promotional tour through Curitiba, Porto Alegre and São Paulo, as part of the first stage of the roadshow "Uruguay, much more than a country", organized by the Uruguayan Chamber of Tourism and the Ministry of Tourism of Uruguay
The initiative aimed to consolidate Uruguay as a premium, accessible, and comprehensive destination
for Brazilian travelers.
Over three days—August 4 in Curitiba, August 5 in Porto Alegre, and August 6 in São Paulo—more than 200 professionals from the Brazilian tourism sector, including operators, travel agencies, media outlets, and influencers, participated in
training sessions, presentations of experiences, and institutional networking opportunities.
CAMTUR President Marina Cantera, CAMTUR Promotion Coordinator María Julia Fernández, and Mariella Volppe, Head of the Ministry of Tourism's Outreach Department, were present throughout the tour
. They were also joined at various stages by CAMTUR Vice President for Destinations Fernando Tapia. Institutional support was also provided by Marion Blanco, Consul General of Uruguay in Porto Alegre, and Soledad Britos
, Consul General of Uruguay in São Paulo, who accompanied the events in their respective cities.
“Being here today, with such a significant presence from the trade community, shows that we are on the right path in strengthening this connection with the Brazilian market, which values authentic, accessible destinations with excellent infrastructure,” said Marina Cantera.
The events featured presentations of the country's main tourism offerings, focusing on destinations such as Punta del Este, José Ignacio, Montevideo, Colonia, and Rocha, as well as strategic segments such as wine tourism, rural tourism, gastronomy, shopping, wellness, and corporate events.
Uruguay's growing potential in incentive and conference tourism was also highlighted, a sector with strong projections in the Brazilian market.
The operators ABTOUR, Buquebus, Cynsa Uruguay, and Jetmar participated actively, along with representatives from the Enjoy, Solanas, Altos del Arapey, Carmelo Resort, Fasano, and Sacramento Management hotels, as well as the
National Institute of Viticulture (INAVI).
The artistic closing of each day was led by Uruguayan percussionist Daniel "Tatita" Márquez, who presented his innovative project, Robotic Drums, with the support of Uruguay XXI and the National Agency for Research and Innovation (ANII).
The tour is supported by Azul Linhas Aéreas, LATAM Airlines, and Sky Airlines, as well as the ground transportation company EGA Uruguay.
The next stage of the roadshow will continue in Rio de Janeiro and Belo Horizonte, on August 19 and 20, respectively.
Source: Uruguay Natural.