Blue Diamond Resorts is now Royalton Hotels & Resorts

Beginning August 11, 2025, the company will officially adopt the name Royalton Hotels & Resorts, consolidating its brand identity under the name that has defined the guest experience throughout the Caribbean.

This change represents a natural evolution for the company, whose success has been closely tied to the growth and recognition of its Royalton branded properties in seven of the most coveted beach destinations. With an aligned portfolio and a refreshed visual identity, this transition consolidates brand equity and reinforces its leadership in the modern all-inclusive segment, while maintaining the same essence and operations.

"This is more than a name change. It's a strategic alignment of our portfolio that highlights Royalton's strength and recognition," said Jordi Pelfort, President of Royalton Hotels & Resorts.

As part of this realignment, the adults-only brand formerly known as Hideaway at Royalton will be renamed Royalton Hideaway, A Resort Within a Resort. This refreshed name reaffirms its place within the Royalton ecosystem, maintaining the Togetherness concept and elevated adults-only experience guests have come to know.

Planet Hollywood Hotels & Resorts will also evolve to become Planet Hollywood Hotels & Resorts by Royalton, reinforcing the connection between its cinematic, all-ages concept and the strength of the Royalton name. Guests will continue to enjoy its iconic Vacation Like a Star™ concept, now under a unified identity.

Pelfort added: “With all the brands now integrated into the Royalton family, our identity has never been more unified or stronger. Royalton is no longer just a brand; it’s a name guests remember and trust. As we celebrate 15 years of history, this evolution marks a pivotal moment in our history. Blue Diamond Resorts will always be part of our DNA. Its mission, vision, and spirit remain the foundation of who we are.”

With this transition, the company's portfolio will continue to include renowned brands such as Royalton Luxury Resorts, Royalton CHIC Resorts, Royalton Vessence Resorts, the renovated Royalton Hideaway Resorts, Planet Hollywood Hotels & Resorts by Royalton, Mystique by Royalton, and Grand Lido Negril.

This announcement comes amid a year of expansion and innovation for the company, which includes the launch of Royalton Vessence Resorts, the recent announcement of Royalton CHIC Jamaica Paradise Cove, and new developments underway in the Caribbean. 

Source: Royalton.