oneworld renews its collaboration with Sabre to continue using PRISM

Sabre Corporation, a leading provider of software and technology for the global travel industry, announced the renewal of its long-term agreement with oneworld®, one of the world's largest airline alliances. The agreement focuses on PRISM™, Sabre's cloud-based corporate travel data and analytics platform, which has established itself as the global standard for corporate airline contract management and strengthens the company's position as a leader in data-driven technology solutions.

PRISM is a globally recognized solution used by more than 30 airlines and alliances to grow and manage their corporate sales programs. Unlike other tools that rely on third-party data, PRISM offers complete control of the process, managing more than 13 million monthly tickets from over 4,500 sources in over 160 countries. With data from over 26,000 companies, the platform provides accurate and in-depth insights into corporate traveler behavior. Airlines benefit from advanced tools such as more than 350 reports, automated competitor analysis, contract simulation, and a proprietary data science-driven decision framework to design better offers and optimize their performance.

“This renewal reflects the continued trust that major airline alliances place in Sabre and PRISM,” said Darren Rickey, senior vice president of Global Sales and Airline Accounts at Sabre. “PRISM is uniquely positioned to help our partners maximize the value of their corporate relationships by combining real-time intelligence, predictive analytics, and deep industry knowledge. We are proud to support their success with a scalable platform designed for today’s travel landscape.”

This agreement strengthens the future expansion of Sabre and PRISM within the oneworld network and into other global markets. As Sabre continues to invest in modular, retail-focused technologies that support modern bid-and-order models, PRISM remains a key component of the company’s vision to pioneer more personalized, data-driven airline distribution.

Source: Sabre.