The P3 2025 International Conference will define the "National Manifesto for Sustainable Tourism"

August 20, 2025.  The International Conference on Sustainable Tourism: Planet, People, Peace (P3), to be held on August 27 and 28 at the Hotel Real Intercontinental, will have an unprecedented objective this year: the development and presentation of the "National Manifesto for Sustainable Tourism," a document that will establish concrete commitments and a roadmap to address the industry's most pressing challenges.
 

The manifesto will be developed through four specialized working sessions in which business leaders, community leaders, authorities, and national and international experts will critically analyze issues such as gentrification, solid waste management, the climate emergency, and biodiversity conservation. These discussions will be led by renowned experts, who will guide participants in the search for viable and collaborative solutions.
 

Hans Pfister, president of the National Chamber of Ecotourism and Sustainable Tourism (CANAECO), emphasized that Costa Rican tourism cannot remain on the sidelines of global challenges. “We cannot solve current challenges from a single perspective; we need multisectoral collaboration, openness to dialogue, and a genuine will for change. The Manifesto that emerges from P3 will be a collective commitment to ensure that tourism remains an engine of well-being, social peace, and environmental regeneration,” he stated.
 

The P3 methodology is designed to go beyond a traditional conference. Over two days, 12 keynote addresses, panel discussions, and working sessions will invite reflection on the foundations of sustainable tourism, lessons learned, current challenges, and concrete actions the sector must take. The conference will conclude with a call to action addressed to both the private sector and the country's authorities.
 

“The Costa Rican Tourism Board is participating in the People, Planet, Peace 2025 conference, a forum for dialogue on sustainable tourism with world-class experts. Faced with challenges such as the climate emergency and biodiversity conservation, P3 becomes a key platform for promoting new policies and actions in the sector,” said William Rodríguez, Minister of Tourism.
 

Culture as a reflection of identity 

In addition to its technical and strategic focus, P3 will incorporate a cultural agenda that seeks to highlight that truly sustainable tourism cannot exist without a deep respect for a country's identity and traditions. More than 20 national artists, including Max Barberena, Tapao Vargas, Warner Rojas, and Tipi Rogers, will bring music, art, oral tradition, and indigenous expressions to the stage. Interaction spaces with Indigenous peoples and contemporary artists will also be developed, reinforcing the role of art and culture as tools for peace, social inclusion, and sustainable development.
 

Dayana Hernández, executive director of CANAECO, emphasized that "sustainability is a comprehensive concept that transcends environmental stewardship; it encompasses our roots, our communities, and our cultural identity. That's why this year, along with the technical agenda, we designed a cultural program that connects the more than 250 attendees with the Costa Rican soul and showcases how culture can strengthen sustainable tourism."
 

The Planet, People, Peace International Conference is organized by CANAECO with the support of the Costa Rican Tourism Institute and will bring together leaders from the tourism, academic, and social sectors to promote a regenerative and inclusive tourism model in harmony with environmental and cultural conservation.