WTE Miami 2025 ready to welcome travel buyers in its most international edition

MIAMI, FL – August 21, 2025 – Final preparations are underway for WTE Miami 2025: The US & International Travel Market , taking place September 17-18 at the Miami Beach Convention Center. With exhibitor space virtually sold out and hundreds of confirmed attendees, this year promises to be the most internationally diverse event yet. Over two dynamic days, WTE Miami will host high-impact business meetings, destination presentations, and global collaboration across the travel industry.

“WTE Miami 2025 brings together a curated selection of international exhibitors, travel industry innovators, and decision-makers in a vibrant market,” said Javier Pérez Palencia, Director of WTE Miami . “For visitors, it’s a powerful platform to explore new business opportunities, strengthen relationships with suppliers, and remain competitive in an ever-evolving global landscape.”

Major airlines also continue to recognize the value of WTE Miami's focused and targeted format. Delta Air Lines , returning in 2025 as an Official Partner Airline , joins a growing list of industry leaders who see the event as a key venue for generating business, building brand awareness and exploring the future of travel. Scandinavian Airlines (SAS) also returns to the show as an Explorer Sponsor , bringing exceptional global reach.

“We are thrilled to return to WTE Miami in 2025. It is a unique platform that brings together industry leaders and inspires meaningful conversations about the future of travel,” said Ignacio Borbolla, Regional Manager, Delta Air Lines . “Miami occupies a strategic position within the Delta-LATAM alliance, playing a key role in connecting North and South America and reinforcing our commitment to seamless, transcontinental travel.”

World Trade Center Miami (WTCM) also returns as an Explorer Sponsor , reaffirming WTE Miami’s role as a key platform for international collaboration. For more than 30 years, WTCM has been a driver of trade and economic development in South Florida and beyond. “We recognize tourism as a vital pillar of international trade and economic opportunity,” said Iván Barrios, President and CEO of WTCM . “We are proud to support WTE Miami 2025 in its mission to connect global tourism leaders, generate new business relationships, and position Miami as a bridge between continents.”

WTE Miami: A Strategic Center for Global Business Growth

WTE Miami has established itself as a key hub for the global tourism industry, connecting destination marketing organizations, DMCs, tour operators, cruise lines, and technology companies. Its exclusive B2B meetings program facilitates high-value encounters between buyers and exhibitors, strengthening business ties across the global tourism ecosystem. This strategic networking approach drives meaningful business interactions and fosters sustainable growth and international partnerships.

Geographical expansion: from Europe to the Americas

With more destinations participating than ever before, WTE Miami 2025 offers attendees a firsthand look at the evolving international tourism landscape. From established regional powers like Brazil to new entrants like Honduras, the show continues to reflect the new frontiers of global tourism.

Brazil's presence is assured with the return of the state of Ceará to WTE Miami 2025. The state will highlight a diverse offering of tourism experiences, including ecotourism, adventure travel, and cultural heritage.

“Participating in WTE Miami since its first edition has allowed us to build long-term relationships with international operators and increase Ceará's visibility in key markets,” says Thiago Marques, Marketing Director of the Ceará State Tourism Department . “We see this event not only as a business platform, but as a bridge that connects our people, our culture, and our destinations with the world.”

The fair also welcomes several new destinations from around the world, further expanding its international reach. From Latin America, Honduras will showcase its Caribbean coast, its impressive Mayan archaeological sites, and its growing eco-tourism and adventure tourism offerings. “WTE Miami gives us the right visibility to position Honduras as an emerging destination in Central America,” says Reizel Vilorio, Vice Minister of the Promotion and Marketing Office of the Honduran Tourism Institute . “We come to build new partnerships and inspire travelers seeking nature, culture, and authentic experiences.”

From Mexico, Quintana Roo and the Cancun Hotel Association will contribute a strong presence, promoting the region's world-class hotel infrastructure, luxury experiences, and a firm commitment to sustainable tourism. "As a world-class destination, Cancun and the Mexican Caribbean must be present at international forums like WTE Miami," said Rebeca Bravo, Director of Promotion for the Cancun, Puerto Morelos and Isla Mujeres Hotel Association . "Our goal is to strengthen trade ties with the United States and Latin America, while showcasing innovation in hospitality and destination management."

Expansion in tourism technology and the cruise sector

The event's innovation agenda continues to grow, with more travel technology companies and cruise operators confirming their participation. Spanish firm Travel Compositor , a leader in technological innovation for the travel sector, will showcase its latest solutions for tour operators, DMCs, OTAs, and other key players. "WTE Miami is a strategic platform to showcase our technology to regional and long-haul operators seeking greater efficiency and growth," said Federico Coen, VP of Sales at Travel Compositor .

Turkish luxury travel agency Ada Vegas Travel is also returning, aiming to expand its client network in the Americas. “We see WTE Miami as a meeting point between East and West, where we can establish partnerships with specialized travel advisors and niche operators,” says Yüksel Taşdemir, CEO of Ada Vegas Travel .

The cruise industry remains a cornerstone of tourism in Miami, with confirmed participation from Royal Caribbean , Celebrity Cruises , and regional port authorities. Miami's position as the cruise capital of the world continues to attract investment and innovation, cementing WTE Miami as a key forum for the sector's development.

Important announcement: HISTORY Channel to launch “History Travel Solutions” at WTE Miami

WTE Miami 2025 will also host the launch of History Travel Solutions , a new multimedia platform from The HISTORY® Channel , created to connect millions of viewers in the United States and Latin America with the world's most iconic, historic, and culturally rich destinations. This initiative combines inspiring content and digital solutions with tourism promotion strategies, demonstrating how cultural storytelling can motivate travel. History Travel Solutions will be presented through exclusive sessions and activities throughout the show, offering a preview of how the brand will engage with global audiences and support destination visibility.

UMA House by Yurbban renews its partnership as the official hotel of WTE Miami.

For the second consecutive year, UMA House by Yurbban South Beach has been named the Official Hotel of WTE Miami 2025. Located just steps from the Miami Beach Convention Center, UMA House is a chic boutique hotel with two distinct towers: Sunrise, with a warm, bohemian vibe, and Sunset, with colorful, nostalgic decor. Guests enjoy cozy rooms with premium bedding and blackout drapes, a rooftop pool, relaxing terraces, and the signature daily Wine O'Clock. With easy access to the beach and convention center, UMA House blends Miami culture with modern amenities like free Wi-Fi and valet parking.

“We are proud to renew our partnership with WTE Miami,” said Pablo Veloso, Sales Director of UMA House . “Thanks to our proximity to the venue and the high level of service our guests appreciate, UMA House is the perfect place to stay during WTE Miami.”