Inter-associativity drives the evolution of the MICE sector

Under the motto of rethinking, reconnecting, and regenerating, the MICE industry must transcend its limits to generate a real impact on the economy, culture, and society.

This approach emphasizes that true growth will only be possible if the industry stops communicating exclusively with itself and begins to forge alliances with complementary sectors—such as tourism, technology, education, and culture—incorporating new perspectives and knowledge with specific goals.

It is noted that inter-associativity—that is, collaboration between different associations and entities—not only enriches professional development but also accelerates sectoral innovation. Each organization can contribute its strengths: some have access, others specialization; some lead discourses, while others generate solutions.

The article identifies four essential pillars that should guide this intersectoral path: education and relevant content, applied research, technological innovation, and community building and business generation.

It is also noted that the current challenge lies not in a lack of willingness to collaborate, but in a lack of clarity about what can be offered, to whom, and for what specific purpose.

In short, inter-associativity represents a key opportunity to strengthen and transform the MICE sector through strategic alliances. It goes beyond the idea of ​​a strictly operational agenda and promotes the industry's role as an agent of social, cultural, and economic change. Its success depends on the balance between each organization's clear specialization and well-defined collaborative objectives, opening a path of conscious collaboration where the impact transcends the professional and contributes to broader and more inclusive change.

Source: IBTM Americas ( Lucio Vaquero )