Honduras is projected as a destination for major international events

Within the framework of IBTM Americas, Honduras presented a comprehensive proposal that combines destinations prepared for large-scale events with cultural, archaeological, and natural experiences that enrich visitors' stays. The country is advancing its position as a host of international conferences and seeks to consolidate its position in the MICE segment at the regional level.

Could you introduce yourself and tell us about Honduras's participation in this event?
My name is Stephany Mena, and I am the Market Intelligence Manager for the Honduran Tourism Institute. We are very proud to represent Honduras at IBTM Americas, alongside the private sector and several national bureaus, such as those in San Pedro Sula and Copán, which is participating for the first time as a consolidated bureau. We are also joined by hotels such as Indura and Copantl, as well as other strategic allies. Our participation seeks to showcase both the cultural and natural wealth of Honduras and its capacity to host large-scale events.

What infrastructure does the country have to host meetings and conventions?
In San Pedro Sula, we have more than 3,500 rooms and venues such as the Copantl Convention Center. La Ceiba has also established itself as a destination for corporate events. Honduras is well-prepared to host large gatherings, and one of our goals is to promote meeting tourism combined with leisure and vacation experiences.

Beyond the infrastructure, what experiences does Honduras offer visitors?
Honduras is much more than beaches, although Roatán is an iconic destination with crystal-clear waters and the second largest reef in the world. We have a wealth of archaeological sites like Copán, with more than 600 species of birds for birdwatching, as well as diverse cuisine and cultural expressions of our ethnic groups. Safety is also a priority: we work with the tourism police and other entities to ensure a safe and satisfying visitor experience.

How has interest in Honduras as a MICE destination evolved?
During this administration, we have managed to host highly significant events. A recent example is the COCAL conference, which brought together more than 500 participants from 14 countries. We will soon host the CATAM event, which hasn't been held in Honduras since 2012. These milestones demonstrate that we are ready to host high-level international meetings.

Are there incentives for organizers who choose Honduras?
Yes, we have a National Bureau, which works together with local bureaus and the private sector. The government offers support in logistics, immigration, customs, and security, while the private sector contributes its services and infrastructure. This synergy facilitates the arrival of international events and ensures their successful development.