Royal Caribbean is investing in Latin America with new itineraries and experiences for the MICE segment

By Mila Bross.

Could you give an overview of Royal Caribbean and its presence in the cruise event and tourism sector?
Royal Caribbean is a global brand with a presence in more than 55 ports and over 300 destinations worldwide. We have a multigenerational product designed to cater to different traveler profiles, including incentives, groups, and conventions. In Latin America, we are promoting new routes, such as the visa-free cruise season that will depart from Cartagena and Colón (Panama), visiting the ABC islands: Aruba, Bonaire, and Curaçao.

Which routes or destinations do you consider most attractive for tourists in the region?
Florida is a key destination, as we offer six- and seven-night itineraries from there, as well as shorter options that combine land stays with the cruise experience. In Latin America, we will have the Serenade of the Seas and then the Grandeur of the Seas , with an extended season of more than 18 months, which represents a great opportunity for groups and corporate travelers.

What kind of meeting and convention facilities are available onboard?
Our ships feature multiple event spaces, from state-of-the-art theaters to lounges and specialty restaurants for private dinners or cocktail parties. Entertainment is an essential part of the experience, with high-level shows like Back to the Future , which combines innovation, technology, and pop culture.

Are there special programs for corporate groups?
Yes, we always design customized proposals, understanding the needs of each company. Royal Caribbean is distinguished by its quality of service, ensuring that guests not only have a memorable experience, but also want to return. We even offer the option of chartering entire ships for groups, creating an exclusive environment for the company organizing the trip.

What is the ideal group size for you?
We have ships ranging from 2,000 to 7,000 passengers. The flexibility is wide: from small groups to the possibility of customizing an entire cruise for a single organization.

How does Royal Caribbean approach sustainability?
Sustainability is a key pillar. We have the See the Future program , which encompasses initiatives such as water treatment, plastics recycling, cleaner energy, and support for local communities. Our commitment is to minimize our environmental impact and ensure that the experience of cruising on our ships is also responsible for the planet.

What trends do you see in cruise tourism?
The great advantage of cruising over a land-based destination is the ability to discover several places on a single trip, with the added value of entertainment, cuisine, and onboard comfort. More and more travelers are looking for varied and memorable experiences, and cruising offers just that unique combination of fun, relaxation, and exploration.