Yucatán consolidates its position as a strategic destination for the meetings industry

With a delegation comprised of hoteliers, agencies, and DMCs, Yucatán showcased its first-class infrastructure, distinctive cultural and natural attractions, and its presence in the MICE industry at the fair.

What new developments did Yucatán present at IBTM Americas for the MICE sector?
The delegation was made up of 20 entrepreneurs who are part of the congress and convention value chain. Mérida has two large-capacity venues—the International Congress Center and the Yucatán Siglo XXI—in addition to more than 10,000 hotel rooms. This is in addition to air connectivity with 12 cities in Mexico, four in the United States, as well as Canada and Guatemala.

What makes Yucatán an attractive destination for meetings and conventions?
Ease of access, safety for attendees, and a diverse range of attractions are key factors. The state offers world-renowned archaeological sites like Chichén Itzá and Uxmal, protected natural areas like Celestún and Río Lagartos, and community-based tourism experiences where visitors interact with Mayan communities in an authentic setting.

Which industries choose Yucatán for their conferences?
Primarily medical associations, the pharmaceutical industry, professional associations, and the corporate sector. These sectors value the infrastructure, security, and added value that the destination offers.

How has the meetings industry evolved in Yucatán?
Growth has been steady. This year, there are more than 115 confirmed events, a much higher number than last year. Furthermore, conferences are planned several years in advance, so work is already underway on the 2027 agenda, ensuring sustained development.

What initiatives promote the destination beyond participation in fairs?
Familiarization trips are organized so organizers can experience the venues, hotels, and new experiences firsthand. Recently, restored 18th-century haciendas were presented and now operate as hotels and restaurants, adding value to the state's tourism offering.

In terms of sustainability, what initiatives stand out in Yucatán?
A large portion of the territory is protected natural area, both federally and state-owned. An emblematic example is the San Crisanto ejido, the first in Mexico to issue carbon credits thanks to mangrove conservation. Additionally, regenerative tourism activities are promoted in nature reserves, where visitors participate in beach cleanups, reforestation, and environmental care. This allows the environment to be left in better condition and aligns with the profile of today's traveler, who seeks to actively contribute to the destination they visit.