Puerto Vallarta strengthens its position as a MICE destination at IBTM Americas
Alejandra Cornejo, Director of Economic Promotion and Tourism for Puerto Vallarta, participated in IBTM Americas 2025 to highlight the infrastructure, offerings, and advantages that position the destination as a benchmark in the MICE segment
At IBTM Americas, Puerto Vallarta was presented as a strategic destination for meeting tourism, accompanied by state and municipal authorities, as well as 26 specialized suppliers.
What was the main objective of Puerto Vallarta's presence at IBTM Americas?
The event's participation seeks to consolidate alliances with organizers and strengthen the destination's position in meeting tourism. Along with the Jalisco pavilion, a delegation of specialized suppliers was present, showcasing the capacity and diversity of the local offering.
What infrastructure does Puerto Vallarta offer for conferences and conventions?
The destination boasts a convention center of over 40,000 square meters, capable of hosting large conferences and exhibitions. In addition, the hotel offering includes modern meeting and event spaces, supported by a solid and organized value chain.
How do you support event organizers?
We provide incentives such as fan trips and comprehensive organizational support. The community's hospitality and the commitment of municipal and state authorities are key to building trust among planners.
What unique options does Puerto Vallarta offer for events outside of traditional venues?
The destination boasts iconic venues such as the oceanfront Malecón, the Historic Center with its traditional charm, and the Cuale Cultural Center, surrounded by nature. These open-air venues add a unique value to events.
How does the MICE proposal complement tourism experiences?
Puerto Vallarta enriches your stay with cultural and natural activities. Highlights include whale watching, turtle releases, the Day of the Dead festival—with its Guinness World Record-breaking catrina—and the Art Walk, which every Wednesday brings together more than 25 galleries in the historic center and the Romantic Zone.
What distinguishes Puerto Vallarta from other destinations in Mexico?
It is recognized as "the most Mexican port in Mexico" for its authenticity and hospitality. Its combination of natural scenery, modern infrastructure, and local culture consolidate it as a comprehensive option for the MICE segment.