An Italian Riviera in São Paulo
On August 12th, Zena Restaurant, in Jardins, São Paulo, welcomed guests for the official presentation of the destination "Liguria, the Italian Riviera." The initiative is promoted by the Liguria Region in partnership with ENIT – the Italian National Tourism Agency, under the leadership of Bárbara Oristanio. The event featured a detailed presentation of the destination and a tasting of typical regional specialties.
"It's a unique opportunity to introduce Brazilians to the beauty and authenticity of Liguria, both for leisure tourism and for cultural and gastronomic experiences," said Matteo Garnero, general director of the Liguria Tourism Agency.
A Rainbow Between Sea and Mountains
Marilisa Villanacci, tourism experience specialist at the Liguria Tourism Agency, began her presentation by explaining the geography and charm of Liguria: "It's a small, rainbow-shaped strip of land between France and Italy. Its coastal cities are internationally renowned, such as San Remo, home to a renowned music festival, and Genoa, its historic capital."
The region combines coastline and nearby mountains, offering a variety of experiences: sports, hiking, and romantic boat trips. Villanacci also highlighted the pleasant climate and the opportunity to enjoy activities year-round.
Beaches, Nature, and Exclusivity
Liguria is renowned for its sea, awarded 80 Blue Flags, a sign of excellent water quality. "We have 350 kilometers of coastline, with rocky and sandy beaches, ideal for relaxing or practicing water sports," explained Villanacci.
Among the natural highlights is the Portofino Natural Park, a haven with trails, ancient monasteries, and secluded beaches. The location also attracts divers and underwater weddings. Portofino established itself as a luxury destination in the 1960s, frequented by international stars, a setting that inspired the Italian "Dolce Vita."
Culture, History, and Cinema
Villanacci compared Liguria to "a film set," citing the region's inspiration for the works of Genoese director Enrico Casarosa. Cherpo, one of the region's villages, transforms throughout the day into a venue for weddings, dinners, and concerts, revealing Liguria's potential as a stage for unique experiences.
Genoa: History, Museums, and Gastronomy
The capital, Genoa, was presented as a city of contrasts, with narrow, charming streets between mountains and sea. Villanacci noted: "The historic center is the largest and longest in all of Italy, with palaces, museums, and a rich cultural heritage. There are more than 20 museums, including the Museum of Universal Immigration, which preserves the memory of Italian migratory movements."
Genoa is also famous for its Genoese pesto, called "Bajiko," and its olive oil and vinegar production. The city also offers interactive gastronomic experiences, such as tastings and workshops.
Roots Tourism and Authentic Experiences
The Ligurian countryside boasts historic villas, some with stories of witchcraft and ancient local traditions. Villanacci emphasized that there are specific itineraries for roots tourism, connecting visitors with authentic regional experiences, such as trails, artisanal products, and panoramic tours.
"We hope everyone can fully experience Liguria, including history, culture, gastronomy, and nature," concluded Villanacci.
Report and photo: Mary de Aquino.