Roadshows are held in the United States and Canada: Sectur

The Mexican Ministry of Tourism announces that two traveling international tourism promotion events will be held from August 25 to 28 in Chicago, United States, and Toronto, Canada. Various Mexican entities, the Mundo Maya Group, and national companies will participate in the events, aiming to present unique, attractive, and fascinating products and generate business connections that will strengthen Mexico's position in its two main source markets.

Representing Secretary of Tourism Josefina Rodríguez Zamora, the head of the Tourism Innovation, Sustainability, and Professionalization Unit, Miguel Aguiñiga Rodríguez, will meet with the Consuls General of Mexico in Chicago and Toronto, Reyna Torres Mendivil and Porfirio Thierry Muñoz Ledo, respectively, as well as with members of the Mexican-American and Mexican-Canadian communities. The objectives of these meetings will be to analyze trends in bilateral tourism relations, prioritized projects in this area, strengthen collaboration schemes, promote opportunities for joint tourism promotion, and prepare the way for the 2026 World Cup.

During the Chicago roadshow, high-value strategic alliances will be forged with representatives from companies such as Apple Leisure Group, American Airlines, Aeroméxico Chicago, United Airlines, and Delta Airlines. In Toronto, there will be meetings with representatives from Sunwing Vacation Group, Destination Toronto, and others.

Additionally, with the goal of increasing the number of international visitors and strengthening air connectivity, the state of Sinaloa will sign an agreement with Aeroméxico Canada.

In this context, it is important to remember that Mexico welcomed 45 million international tourists in 2024, 7.4 percent more than the previous year. It ranked second in the Americas and fifth worldwide among countries visited, according to UN Tourism. Regarding the number of international visitors, 86.4 million arrived in 2024, 15.5 percent more than in 2023.

Likewise, in the first half of 2025, more than 7.3 million foreign tourists from the United States arrived by air, a figure that represents a 2.4 percent increase compared to the same period in 2024. In the ranking of countries that visit Mexico by air, the United States contributes 66.8 percent.

The increase in foreign tourists arriving from Canada by air from January to June 2025 totaled 1,683,089 people, representing an increase of 11.8 percent compared to the previous year and 16.3 percent more than in 2019. The Canadian market ranks second among countries visiting our country by air, with a 15.3 percent share.

These figures confirm the importance of roadshows with neighboring nations in North America and represent another opportunity for the host communities of various Mexican tourist destinations to achieve economic development and well-being, in addition to contributing to strengthening bilateral tourism relations.

Source: SECTUR.