Santo Domingo bets on the MICE segment

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Santo Domingo bets on the MICE segment
Fri April 13, 2018

In ASONAHORES DATE authorities have presented a project to promote the city as a destination specialized in meetings

Members of the Hotel Association of Santo Domingo (AHSD), made known to the national and international press accredited in the Dominican Annual Travel Exchange (DATE), about the new project to promote Santo Domingo as a destination specialized in the meetings industry, MICE

In that sense, the president of the AHSD, Roberto Henríquez assured that the new promotion platform: Santo Domingo Meeting, Incentive, Conventions and Events (SDQ MICE), arises due to the need to have a commercial tool that positions Santo Domingo as a suitable destination for the well-known MICE industry. The capital city is ideal for this segment of meetings, which cities are so committed to today, due to the significant economic contribution that it generates. We are talking about a tourism of high professional and cultural level, that in addition to work, like to discover the culture, gastronomy, history and folklore of the destination, pointed out Henríquez.

Santo Domingo is ready to enter this segment of the meetings industry, it is a necessity and that is why we must support and lead a project such as the SDQ MICE, which serves as a tool to publicize the potential of the city and bring deal; and from Santo Domingo facilitate the multi-destination.

We trust in the success of this new AHSD event, which has been designed and will be directed by a great professional known to all, Thelma Martínez. In addition to the AHSD, the event has two important major allies: the Ministry of Tourism MITUR and ASONAHORES.

SDQ MICE 2018 is the marketing platform that allows hoteliers, allied suppliers and other professionals related to the industry of Groups, Congresses, Conventions, Events and Exhibitions of the City of Santo Domingo and other tourism experts of the same scenario to meet on a same stage. the Dominican Republic with specialized buyers in this sector.

The participants will have the possibility of having pre-established appointments with the exhibitors and they will be able to enjoy a program of visits before and after the event of their choice: a circuit to Punta Cana, La Romana, Puerto Plata, Samaná, etc.

SDQ MICE is the meeting point for those responsible for the realization of groups, congresses, conventions, meetings and events in the wonderful city of Santo Domingo, Dominican Republic. Explain Thelma Martinez, who will be in charge of the direction of the event, in conjunction with the AHSD.

Henríquez, indicated that the SDQ MICE event is very important for the international promotion of Santo Domingo, because it has an integrated program of international public relations, which aims to inform and promote the entire offer of the City and enhance the multi - destination, showing the opportunity to combine work and business trips with sports, recreational, cultural, adventure, ecotourism, sun and beach, combined with the joy, warmth of the Dominican people, music and dance.

Tourist data of Santo Domingo

4,000 hotel rooms, represented by brands of recognized national and international prestige, such as: Hodelpa, Barceló, Marriott, Hilton, Sheraton, Intercontinental, Catalonia, Royalhideaways Hotels, Small Luxury Hotels of the World, IHG (Crowne Plaza and Holiday Inn), Radisson, boutique hotels, charming hotels, among others.

Some 3,000 more rooms, hostels and tourist accommodation.

127 conference rooms located inside the hotels. With a capacity of up to 2,000 people, in a single space.

It has a total of 20,000 m2 available within hotels.

State-of-the-art technology in the salons.

MIREX Convention Centers (CCMIREX), with a capacity of up to 3,000 people, located on the Malecón de Santo Domingo.

SANSOUCI Convention Center: with capacity for 5,000 people.

More than 30 rooms available in: museums, historical monuments, squares, auditoriums, theaters, which can be used for social events.

Excellent air connectivity: more than 1,400 flights per month to 30 cities that interconnect with the 5 continents.

A network of modern and safe roads that facilitate access from Santo Domingo to the different tourist poles of the country.

Privileged geographic location, in the center and south of the island, which allows access to any tourist pole in 1h30 minutes on average.

Cultural, sports, concerts and shows.

The Gastronomic Capital of the Caribbean for 2017 and 2018, with more than 370 restaurants with variety and high quality.

Important offer of museums with high cultural value.

Colonial City of Santo Domingo, World Heritage of Humanity


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