Amadeus helps airlines create unforgettable digital travel experiences
The combination of Amadeus and Adobe Experience Cloud solutions will allow airlines to provide extraordinary digital experiences to travelers from any device and throughout the entire trip
Airlines around the world share two objectives: to increase the level of loyalty of their customers and to offer exceptional experiences for their passengers on a constant basis. To this end, Amadeus announces today its partnership with Adobe to improve the capabilities of airlines. The combination of Amadeus and Adobe Experience Cloud solutions will allow airlines to provide extraordinary digital experiences to travelers from any device and throughout the entire journey.
John Lonergan, Digital Director, Amadeus Airlines said: "Imagine the travel experiences that could be created by combining the most important technology platform for airlines in the world with the most outstanding platform for digital experiences on an international scale. The collaboration between Amadeus and Adobe Experience Cloud opens up a world of opportunities for airlines to provide travelers with truly personalized experiences on any digital channel - be it with a laptop, with an iPad during billing, with a smartphone or even through of a screen on the back of an airplane seat - and, in essence, at any time during the trip. The advantages that this alliance will bring to the client airlines we share are almost unlimited ».
Julie Hoffmann, Head of Sector Strategy and Marketing for the Travel Division at Adobe, commented: "Our goal in the Travel unit is to create and provide exciting experiences that leave a mark and inspire travelers at all points of interaction. The world's leading travel and hotel brands rely on Adobe Experience Cloud, and this partnership with Amadeus will allow us to integrate even more with airlines and take their experience to the next level. Together, we will generate an enduring value for brands, while taking advantage of new forms of interaction with travelers through mobile devices to offer them a less generic and more personalized experience. The client airlines will ensure digital privacy throughout the trip. "
Amadeus and Adobe are collaborating with airlines to promote this alliance and the joint capabilities of their technology and will soon release more information.