Puerto Vallarta looks to the future with optimism

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Puerto Vallarta looks to the future with optimism
Javier Aranda Pedrero, Puerto Vallarta
Fri July 27, 2018

To know in detail the news and future plans of the paradisiacal Mexican destination, we interviewed exclusively Javier Aranda Pedrero, General Director of the Tourism Trust


Puerto Vallarta is currently one of the most visited places in Mexico, tourists come attracted by its beautiful beaches and hotel infrastructure. The destination lives a great present and a promising future but to know more details about the present, we interview Javier Aranda Pedrero, General Director of the Tourism Trust.

How many tourists have arrived in Puerto Vallarta so far this year, and what is the trend until December? At the end of June we have an approximate of 1 million 300 thousand tourists between national and international. We are talking about that in the case of internationals they add a little more than 950 thousand tourists and in the case of nationals a little more than 370 thousand. The trend is that by the end of the year until December we are with numbers a little above the closing we had in 2017 when around 715 thousand national tourists and a little more than 1 million 550 thousand international tourists registered and the trend from that we continue to increase connectivity is that we continue to make progress in the number of tourists visiting Puerto Vallarta.

Which markets are those that head the ranking in that destination?
Always because of a geographical issue we obviously have a very good influence on the part of the United States and Canada market, which would be number 1 and 2 followed by the domestic tourist, however, through the flights that have already been achieved for a while. just over 3 years from the United Kingdom, they have been positioning themselves as the fourth most important market and we are very interested in making the Central and South American market reactivate, which is where we have been working mostly during the last years, trying to also generate greater connectivity.

In which issuing country are you giving the main attention to promotional actions?
I insist, because of the importance of the market there is a very strong tendency to continue working with the US, Canadian and national markets, but particularly this year we are having a very incisive job towards Central and South America.

What kind of tourism segment is a priority for you?
We fortunately have a very wide offer in the destination so families, couples, groups of friends, millennials and seniors, are important for us, we are a destination that is fortunate to have a repetitive tourism that is attracted to this area and They have been visiting us for generations, and now we take advantage of three different age groups that visit us. It is obviously important the activities of sun and beach, the adventure for the opportunity that the mountain gives us, thanks to the diversity and good gastronomic quality also the people who like the gastronomy that are foodies have become important for the destination, in order , the offer is varied and we have it for all tastes, for all needs and for all budgets.

How do you describe the microclimate of tourism business in the midst of the 2018 elections?
The elections have already passed and luckily the tourist activity continued to operate in a natural and normal way, the same thing that we believe will continue to happen until the time of the change of government that will be the first day of the month of December of this year, and we hope that we will continue with the joint strategies of work both with the state and with the federation to continue promoting the flow of national tourists and especially conquering more international tourists, always looking for that there is also a greater economic flow.

What is the expectation with the new government that comes to the presidency of Mexico?
I believe that the one we all Mexicans want is for us to go on a path of growth where each day we are maturing and specifying the different projects that we have, especially in the tourism sector, which is one of the economic pillars of the country, especially for the spill of international currencies and we hope that we continue in that line without neglecting also the importance of domestic tourism to be comparable to 70% of all tourist activity that takes place in the country.

Copa Airlines has just announced new flights to Puerto Vallarta, what is your vision in this regard?
For some time we had been looking for a connectivity that was easier, more friendly with the tourist who has been visiting us little by little, increasingly from Central and South America and we believe that being able to have this possibility of the flight from Panama that at the end of accounts is the hob of the Americas to this day, we can conquer even more visitors from the southern cone countries that today are already being a very good reference to our country as is the case of Colombia, Argentina, Brazil and some others that are growing in the number of visitors to Mexico and today through this flight that will start in December we trust that we will be able to generate a significant demand that will make us grow in number of tourists from that part of the world come to this zone.

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