LGBT Chamber of Commerce and Tourism of Brazil recognized The Brick Hotel Buenos Aires

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LGBT Chamber of Commerce and Tourism of Brazil recognized The Brick Hotel Buenos Aires
Thu August 23, 2018

The luxurious property of AccorHotels received a plaque in recognition of the support provided for the LGBT + community

AccorHotels was distinguished with this recognition by the LGBT Chamber of Commerce and Tourism of Brazil during the 11th LGBT International Business and Tourism Conference held in the City of Buenos Aires. "It is a pride to be able to contribute to the cause of diversity and inclusion in Argentina through a program that aims to promote the individual and equal treatment of all audiences with which the Group is related. The ambition of the company around the world is based on a policy of openness and on promoting non-discrimination, as everyone should feel 'Feel Welcome' at AccorHotels, as our slogan says, "said Frédéric Ribault at the frame of the most important Business and Gay Tourism event in Latin America, presented by the National Institute of Tourism Promotion and Gay Lesbian Chamber of Commerce of Argentina. The plaque received by AccorHotels reads as follows: "2018. Here we respect Diversity ", slogan under which the relationship between AccorHotels and the LGBT Chamber is printed.

"It is an honor to launch the program in the country. Argentina is a country with great receptivity to the LGBT + collective, which is why we consider it key to publicize our strategy in reference to diversity and inclusion issues, since we have presence in more than 100 countries and diversity is essential for the Group ", says Antonietta Varlese, Vice President of Communication and Corporate Responsibility in South America of AccorHotels, a leading travel and lifestyle group in the world and digital innovator that offers unique experiences.

In recent years, Argentina has increased the receptive tourism of the LGBT + group, so much so that the country was taken as a case study on how was the strategy to open up to that community. The laws of equal marriage and gender have been a key antecedent to achieve this scenario. By 2020, LGBT + tourists who arrive in the country are expected to number more than 650,000.

The AccorHotels action plan, specifically, includes the creation of an LGBT + committee to plan and execute the actions and also conduct the strategy within the Group; the creation of alliances with the local government, the LGBT Chamber, headhunters and consultancies; and participation in events, such as Gnetwork360 Argentina. In addition, an action plan will be carried out with the collaborators with the implementation of a commitment to diversity guide and a recruitment selection manual with tips to facilitate the process of selection and selection of LGBT + professionals.

"The nature of our business is to make all our guests feel welcome in the 4,500 hotels we operate, and that our employees feel valued, regardless of gender and without discrimination," says Antonietta Varlese.


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