Chile presented its Sernatur stand at FIT
The Undersecretary of Tourism of Chile, Mónica Zalaquett, highlighted the actions they are taking together with Argentina
On the first day of the Fair for professionals in the sector, the stand of Sernatur Chile was officially inaugurated, with the presence of the Undersecretary of Tourism, Mónica Zalaquett and the new Director of Tourism, Andrea Wolleter. During the presentation, the launch of Viña del Mar was also carried out by the Director of Tourism of the city, Soledad Vera.
The Undersecretary of Tourism of Chile, Mónica Zalaquett, in a press conference, highlighted "the actions that both countries are taking together" when referring to Argentina, among which she mentioned those oriented to the Chinese tourist, who, through the agreement signed in the August, may enter Chilean or Argentine territory, with a visa granted by either of the two nations.
He also highlighted the joint promotion that will take place in this market, "There are 200 million people who go out to the world to do tourism, being an alternative that if we can work together will benefit both countries." He also mentioned the strengthening of integrated border crossings, another of the important points in the joint promotional strategy.
Regarding receptive tourism for both countries, and referring to connectivity, he expressed the importance of welcoming tourists as a region: "When a long-distance tourist comes, he does not come only to one country, he travels through several countries, and we have an obligation like South America to be able to make a greater integration so that the tourist has greater facilities to be able to move ".
Management in social networks has as its central axis the official website, chile.travel, in which the events and seasonal launches are permanently communicated, that of Viña del Mar in the same FIT and a workshop next Wednesday, also in the City of Buenos Aires, to present the Patagonian region of Chile.
Finally, the Undersecretary pointed out three items on which they are working, which are public policies promoting Chile as a sustainable destination, Cruise Tourism that has had an increase of 21% compared to last year and Meeting Tourism, activity in which the country has increased in the ICCA ranking.