Two million people will attend the "dead day" parade on CDMX
The Secretary of Tourism of the Government of the Republic, Enrique de la Madrid, said that this festival has become one of the main tourist attractions in the country's capital
In a press conference, the Head of Government of Mexico City, José Ramón Amieva, stressed that an economic outlay of close to 400 million pesos is expected.
The general director of the CPTM, Hector Flores Santana, said that this organization should position competitive products with innovation, and an example is the "Parade of the Day of the Dead".
The Secretary of Tourism (Sectur) of the Government of the Republic, Enrique de la Madrid, said that the "Day of the Dead" holiday in Mexico City (CDMX) has become one of the main tourist attractions in the capital of the country, so it is estimated that the 2018 edition will be attended by nearly 2 million people and will result in an economic outlay of nearly 400 million pesos.
By offering a press conference, accompanied by the Head of Government of Mexico City, José Ramón Amieva, the head of SECTUR said that the third edition of the "Day of the Dead" parade will be held on Saturday, October 27, will depart from the Estela de Luz, in the Paseo de la Reforma, and will conclude in the Zócalo of Mexico City.
De la Madrid said that our wide prehispanic cultural wealth has left us one of the most authentic traditions in the world: The cult of "Day of the Dead". "This festival is an Intangible Cultural Heritage recognized by UNESCO. This ancestral legacy comes from the union between Aztec mythology and Spanish Catholicism. Celebration that combines gastronomy, music and the importance of the family, values that today characterize us Mexicans, "he said.
The Secretary of Tourism added that in this edition of the parade there will be two segments: "Life is a trip" (by the Ministry of Culture of the CDMX) and "From tradition to the future" (by the CPTM). For the first time, he explained, he will join 3 states, Oaxaca, Michoacán and Aguascalientes, under the format "Guest State", which will have a brand presence in an allegorical car with elements representative of each culture and tradition of the destination.
De la Madrid Cordero recalled that the parade of 2017 was attended by more than 1 million people, including Mexicans and foreigners. He indicated that last year there was an occupation of around 164 thousand 250 tourists lodged in hotels of the CDMX, of which 132 thousand 135 were nationals and 32 thousand 115 foreigners.
He also said that in 2017 the parade had an economic outflow of 963 million pesos for tourists staying in hotels. He explained that in terms of communication, around the world, and in Mexico last year, 25,586 articles related to the mega-parade of "Day of the Dead" were generated, equivalent to a media exposure with a value of 442.8 million dollars.
The head of the Sectur stressed that the Day of the Dead parade is the result of the collaboration and coordination of the Sectur and the Government of Mexico City, who, through public and private investment, manage the great event.
In this sense, Enrique de la Madrid said: "our achievements are not the result of chance, but of the close coordination and collaboration that exists between the Ministry of Tourism with other federal agencies, local governments and the business sector."
Secretary De la Madrid recalled that the parade has its origin in the film "Specter" by James Bond, some of whose scenes were filmed at the CDMX and in which this great cultural event is shown, which is already beginning to be compared with others carnivals like Venice or Rio de Janeiro.
Therefore, he added, the commitment of the Sectur and the Government of Mexico City was to give life to this parade to continue promoting our traditions in Mexico and the world, to turn it into a unique tourist product and to reaffirm our own identity as Mexicans.
He stressed that throughout the country during November 1 and 2, various cultural expressions of the "Day of the Dead" are held. A prominent example is Michoacán and localities such as Pátzcuaro, Janitzio or Tzintzuntzan, where the local pantheons are filled with cempasúchil flowers, candles, music groups and hundreds of relatives who honor and celebrate the past life of their loved ones.