LGBT tourism: annual spending now exceeds USD $ 218 billion
The data comes from a study developed by the consulate Out Now and that has been presented at WTM London
The annual expenditure of LGBT tourism now exceeds USD $ 218 billion. The data comes from the global LGBT2030 research program, which is made up of more than 130,000 participants from 26 countries. It has been done by Out Now. Ian Johnson, Executive Director of the firm presented the data in a master class at WTM London. Johnson said the findings demonstrate the resilience of this diverse global market.
"Out Now has worked for 27 years to better understand and meet the needs of LGBT people globally," Johnson said. "A fundamental aspect of Out Now's work is research, so we are pleased to continue our 15-year partnership with World Travel Market by publishing these findings today at WTM in London." This new LGBT2030 global research information reveals a robust market, However, it is also important that providers in the travel industry understand that they need to focus beyond the strong market value, to ensure that their products and services are well designed to meet the specific needs of this market. That includes, at a minimum, training and education for customer service staff, to ensure that individual destinations and hotels can take full advantage of the potential of high LGBT travel spending. "