Sabre initiates agreement for the acquisition of Farelogix
The agreement is a new step in its broader effort to become the preferred platform located in the center of the travel business
Sabre Corporation (NASDAQ: SABR) today announced that it has entered into an agreement to acquire Farlogix, a recognized innovator in the travel industry, which has advanced technology for managing offers and distribution via NDC, which is used by leading airlines. world level. Saber expects that once the agreement is closed, the acquisition will allow it to accelerate its advance in offering NDC's full capabilities for sales, distribution and compliance solutions.
Based in Miami, Farelogix provides a suite of software as a service (SaaS) solutions that allow airlines to dynamically create, control, optimize and deliver personalized and differentiated offers through different sales channels. . These sales, marketing and distribution capabilities controlled by the airlines complement the sales and marketing solutions that Saber already has and its product plan for the future.
"Farelogix's investments in bid management and delivery of orders via NDC will allow us to accelerate the advancement of our plans to provide sales, distribution and compliance solutions for the future that provide added value to the industry," said Sean Menke , president and CEO of Sabre. "By integrating Farelogix's capabilities into the leading technology platform for Saber's leading airlines, we will be able to offer the innovative and comprehensive solutions that airlines require, supported by the leading technology and deep knowledge that our teams bring to the market."
Building on Farelogix's capabilities, which are "agnostic" in terms of GDS and PSS platforms, Saber hopes to drive and accelerate innovation in the dynamic and highly competitive IT space for airlines, to enable them to accelerate their own growth and profitability , while benefiting customers throughout the travel ecosystem.
"Over the past few years, Farelogix and Saber have worked together with clients in common to implement our complementary technologies and solve some of the toughest challenges in the industry. Today's announcement is a natural evolution of the constant and successful collaboration between our companies, "said Jim Davidson, CEO of Farelogix. "Saber shares our innovative vision and has the leading technology, resources, and global presence to help us bring scale to our solutions and increase our customer base."
The Sabre agreement for the acquisition of Farelogix is a new step in its broader effort to become the preferred platform located at the center of the travel business. Among other innovations, Sabre recently launched its digital commercial platform for airlines, providing comprehensive and customized sales capabilities to maximize profitability and create a differentiated brand experience. In addition to this, through its Beyond NDC program, Saber has partnered with a key group of airlines and travel agencies to drive the industry's advance through the design, development, integration and testing of comprehensive bid processing capabilities. and orders via NDC. The acquisition and integration of Farelogix technology will help Saber accelerate the progress of these innovative efforts.
The acquisition is subject to the usual conditions for closing the agreement and regulatory approvals, and it is expected to close by the end of 2018 or the beginning of 2019. Until this is completed, Saber and Farelogix will continue to operate as independent companies without immediate changes. in its daily operations.