Honduras launches a new tourism campaign to attract international tourists
It shows the great diversity of the country and everything it offers for foreign travelers to come and discover it
The Honduran Institute of Tourism (IHT) today announced its new tourism campaign that shows the great diversity of the country and everything it offers for international tourists to come and discover it. Through a two-minute video that takes travelers through a tour of the most beautiful treasures of Honduras, the digital campaign aims to increase brand awareness and inform potential travelers of the many carefully selected experiences that can be found in the country.
The most important asset of the campaign, a video created and edited by the agency Saatchi & Saatchi, follows a young man named Henry who originally visited Honduras to dive in the famous Bay Islands of the country. His diving partner takes him to see the caves of Honduras and Henry embarks on an uninterrupted journey across the country, where he discovers that there is always something more to know. While visiting the most emblematic monuments of the country, you will meet the hospitable local people who mention their next destination in Honduras. From enjoying a fresh Honduran coffee in Marcala and visiting the ruins of Copan, canopy in La Campa and bird watching in Río Plátano, Henry tries to do everything. Finally, once aboard her flight home and satisfied with the idea of now having explored all of Honduras, the stewardess reminds Henry that there is more to see. Henry decides to stay in Honduras to know the country thoroughly, hence the title of the campaign 'Do not leave Honduras without knowing Honduras'.
"Our latest campaign is designed to showcase all the beauty and splendor of Honduras worldwide, and our country has authentic experiences on every corner, and this video offers a visually appealing display of unknown wonders waiting for travelers to discover them. "commented Emilio Silvestri, Minister of the Honduran Institute of Tourism. "We are confident that through this campaign we will continue to strengthen the tourism sector of Honduras, distinguishing us even more from the surrounding destinations."
The new tourism campaign will be launched digitally on social networks and through public relations efforts, targeting audiences in North America, Central America and select European markets. To see Henry's trip, visit https://www.youtube.com/watch?v=KPH9Al69680