Amadeus and Points announce a strategic alliance

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Amadeus and Points announce a strategic alliance
Mon December 17, 2018

It will help airlines boost their revenues through loyalty programs


At a time when travelers are more demanding than ever, maintaining their loyalty can be a challenge for airlines. An adequate loyalty program not only leads to customer consolidation and brand differentiation, it can also generate additional revenue for airlines.

Amadeus and Points International, a world leader in the promotion of commercial loyalty initiatives, today announced a strategic alliance that will allow airlines to integrate Points solutions into Amadeus' loyalty and reward solutions (Amadeus Loyalty Management and Amadeus Award). one click

Amadeus Loyalty Management and Amadeus Award allow airlines to offer absolute availability of seats, pay in points / miles or cash and use the points to obtain complementary services and improvements to the seats within the framework of their loyalty programs. In addition, Points (Loyalty Commerce Platform) commercial loyalty platform solutions provide guaranteed revenue flow to airlines, while encouraging member engagement through highly customized offers across a full range of procurement services. and exchange of points and reservation of hotels and cars of own brands, in addition to offering the possibility of exchanging the miles traveled and obtaining other incentives.

Through this alliance, Amadeus and Points will create an integrated service portfolio for members of their loyalty programs that will help airlines optimize the exchange of loyalty points and continue to increase the level of commitment of their members.

Points and Amadeus had previously collaborated in the launch of several solutions for obtaining additional income through loyalty programs in America, Europe, the Middle East and Asia, through which an increase in active members and revenue streams was achieved. additional for the client airlines of both parties.

"We are delighted to begin this long-term collaboration with Amadeus, the world leader in technology solutions for airlines," said Christopher Barnard, president of Points. "By complementing our commercial loyalty platform with Amadeus' comprehensive portfolio of airline solutions, we gain access to Amadeus experience and resources on a global scale, while continuing to improve our commercial loyalty services".


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