Council of Promotion of Quintana Roo achieves 15 international recognitions
Darío Flota Ocampo, general director of the CPTQ, explained: "a strategic plan was designed to encourage tourists to generate more spending at the destination, as well as a longer stay"
The decentralized body, created in January of this year by a decree proposed by Governor Carlos Joaquín to promote the 11 destinations of the Mexican Caribbean, participated in 35 international fairs to attract more tourists and economic benefits that generate more and better employment opportunities for the people.
Among the awards obtained are: Riviera Maya as Best Destination of Mexico by the magazine "Food and travel" in the Reader Awards, Scuba Diving Scuba Choice Awards to Cozumel as Best Diving Destination and Best Promotion Campaign of the Year with Expedia partners , among others.
Darío Flota Ocampo, general director of the CPTQ, explained "Among the promotional activities, a strategic plan of the destinations and segments was designed so that, during international fairs, tourists are encouraged to generate more spending at the destination, as well as a greater stay, repetitiveness, and that more tourists arrive in Quintana Roo ".
In a report of activities of the year of 2018, before representatives of hotel associations of Cancun, Riviera Maya and Cozumel; tourism directors; entrepreneurs and travel agencies, and the directors of Marketing, Promotion and Strategic Planning, Ocampo Fleet said that work is being carried out in the promotion through digital intelligence based on searches on "Internet", social networks, geolocation and transactions, as well as studies of profile, behavior and barometers of the tourist.
Andrés Martínez, from the area of Marketing, explained that work is being done on the development of a competitive "Web" site, architecture of social networks, development of promotional videos, renovation of the photo bank and 360 photographs.
In terms of promotion, Lizzie Cole, executive director of the CPTQ, stressed that the participation of the agency in 35 international fairs had a cost of more than three million pesos in campaigns of image and advertising in print media and television nationally and internationally, which were financed in a bipartite and tripartite manner with business partners.