Mexico launches new international management space for tourism promotion

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Mexico launches new international management space for tourism promotion
Tue January 08, 2019

The Secretary of Tourism Miguel Torruco Marqués announced the new strategies. The objectives are to increase mainly the economic spillover as well as the per capita expenditure to benefit the local population

The Ministry of Foreign Affairs and the Ministry of Tourism (Sectur) initiate a new international management space to expand the sphere of action of Mexican diplomacy, in accordance with the guidelines indicated by President Andrés Manuel López Obrador, regarding tourism promotion abroad, said Tourism Minister Miguel Torruco Marqués.

"I am certain that in the academic training and practical training of Mexican diplomats, the Ministry of Tourism must provide technical knowledge of the subject, which can be incorporated into the study programs of the Matías Romero Institute, of this Ministry of Foreign Affairs." added the head of the Sectur.

In this context, he said that the Sectur is prepared and willing to hold seminars, conferences and courses that contribute to positive growth in the field of action and professionalization of our Mexican foreign service.

By participating in the Thirtieth Annual Meeting of Ambassadors and Consuls of Mexico, organized by the Ministry of Foreign Affairs (SRE), Torruco Marqués explained that the new promotional strategies in tourism will be:

1.- The use of the Digital Platform (Big Data)
2.- Participation in the main international fairs
3.- Operation Programs Touch Doors and Reencounter with my roots
4.- Use of institutional capacity for promotion and dissemination.

The head of the Sectur pointed out that among the lines of action to follow in terms of promotion and dissemination are establishing: a directory of tour operators and investors by country; a channel with relevant information of the sector; and tourist missions abroad will be linked to the consolidation of an agenda for the generation of business circles.

Before the diplomatic corps, the Secretary of Tourism explained that this sector represents for Mexico the 8.8 percentage of the national GDP by sectors. He indicated that in 2017 the tourism sector grew more than the national economy (3.4% against 2.3%) and represented a greater participation than sectors such as mining, oil, primary, construction and financial services.

He recalled that in 2017, Mexico received 39 million 300 thousand international tourists to be ranked sixth in the world ranking by concept of annual reception of international tourists; on site number 15 for receiving foreign currency; and per capita expenditure was placed in place 40 with only $ 448.

He explained that the objectives of the new government in the tourism sector are mainly to increase the economic flow as well as the per capita expenditure, to benefit the local population.

He emphasized that the principles of the Government of Mexico are rationalization of resources, austerity in actions and avoid duplication. Therefore, he said, the decision was made to suppress the 21 representations of the Tourism Promotion Council of Mexico (CPTM) abroad: three offices in Canada; seven in the United States; three in Latin America, five in Europe and three in Asia.

Torruco Marqués explained that this process of disincorporation of the offices of the CPTM abroad will be carried out gradually, with a policy that considers the strategic importance of each of these representations.

He argued that it is necessary to continue with the promotion and dissemination of tourism as a fundamental tool to maintain the position of Mexico in the international market, recognizing that there is a complex and multidimensional tourism reality, and strong competition in the markets.

In this regard, he pointed out that Mexico's institutional capacity abroad should be improved and strengthened, through its Embassies and Consulates, so that these are strategic spaces for the promotion and tourist dissemination of the country with a strategic approach: focused, relevant and relevant.

Strategic, he concluded, to add value to the action taken; Focused, towards influential groups or leaders in the promotion of the destination; Relevant, depending on the tourism priorities defined by the current administration to increase the economic income and per capita expenditure, and benefit the local population; and Relevant, to be in accordance with our offer and demand.


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