Costa Rica promoted tourism investment and innovation in CIMET
In the previous day to FITUR, the Minister of Tourism María Amalia Revelo exhibited participated in the Ibero-American Conference of Tourism Ministers and Entrepreneurs
The Minister of Tourism María Amalia Revelo participated with two presentations within the framework of the XXI Ibero-American Conference of Tourism Ministers and Entrepreneurs (CIMET), an event that serves as a prelude to the official program of activities of Fitur 2019, in Madrid, Spain. In this conference the participants from America, Spain and Portugal shared their advances and innovations in the tourism field and shared new trends in a highly connected and variable world of tastes, where it is relevant to bet on the generation of unique, unforgettable experiences, comfort and high quality services.
In the first instance, the Minister presented before an audience of more than 300 people from a total of 16 countries of Ibero-America about the tourism investment opportunities offered by Costa Rica, especially how the base of the tourism development model is small and medium-sized tourism companies.
He also shared how in 2018 Costa Rica overcame the barrier of 3 million international tourists, with an increase of more than 5% in the two international airports Juan Santamaría and in the Daniel Oduber Quirós in Liberia. The hierarchy of tourism evidenced a remarkable increase of tourists from Europe in a historical figure of more than 480,000 visitors. "These figures make us feel proud because we have achieved them gradually and we interpret them as a clear and clear sign of the maturity and solidity of destiny," said Revelo.
The Minister highlighted other relevant issues related to the improvement of investment conditions in Costa Rica, the importance of Spain as a commercial ally, the development of tourism ventures, the promotion and marketing of Costa Rica in Europe, the increase of eight direct connections coming from Europe as a key element of connectivity and underlined the importance of the country brand Esencial Costa Rica.
"Esencial COSTA RICA reflects the essence of what we are: a small, concentrated country with people full of talent, expertise, ingenuity, warmth, innovation and entrepreneurial vocation. In our essence are concentrated the great riches of our land that, despite representing only 0.03% of the global territory, is home to around 5% of the biodiversity and that with a population of 4.6 million inhabitants it produces and exports more than 4,500 products to 146 countries "detailed.
As complementary data, the European Union, the third most important region for Costa Rica, represented in 2017 16.1% of the total trade of the country, $ 2.191 million in exports and $ 1.599 million in imports.
New innovation challenges
The second of the presentations consisted of a panel related to the new challenges on technology and information. In this section of CIMET, the Minister emphasized the impact of the Social Progress Index (IPS). "Through the IPS with the support of different universities and applying technology we are measuring in the different tourist areas of Costa Rica how the impact on welfare, taking a leap of measurement not only economically but also socially." He added that this innovative measurement tool allows us to measure how a better quality of life can be achieved for citizens both in Costa Rica and in our countries.
In this twelfth edition of CIMET Ministers, Vice Ministers and Secretaries of Tourism of Spain, Chile, Colombia, Cuba, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Paraguay, Peru, Portugal, Dominican Republic and Venezuela, as well as the maximum representatives of the Spanish Confederation of Hotels and Accommodations (CEHAT), the Council of Tourism of Spain, the Institute of Spanish Tourism Quality, the airline Iberia. He highlighted the presence of Jaime A Cabal, Deputy Secretary General of the World Tourism Organization (UNWTO).
The Twenty Second Edition of CIMET took place at the IFEMA North Convention Center from 9 a.m. to 3 o'clock in the afternoon in Spain. The day ended with a working session among all participating Ministers and Businessmen.