The FiturNext Observatory was presented at FITUR 2019
This initiative aims to identify, analyze and disseminate tourism models that generate positive impact on the experiences of visitors, the lives of residents, the development of destinations and the balance of the planet
María Valcarce, who will take over from FITUR, inaugurated the presentation of FiturNext, which featured presentations on several sustainable tourism initiatives in Mexico, Amsterdam, Spain, Costa Rica and Indonesia, and a round table with council members. Observatory advisor
This initiative aims to identify, analyze and disseminate tourism models that generate a positive impact on the experiences of visitors, the lives of residents, the development of destinations and the balance of the planet. Over the next three years, the Observatory will carry out research to publicize these models and see what future tourism can be like. For this, FiturNext has invited and invites all the actors involved in the sector to participate in a global conversation about tourism with a positive impact on FITUR and through www.fiturnext.org.
The presentation of FiturNext has started from the hand of Maria Valcarce, who will take over from the direction of FITUR, and who unveiled the FiturNext manifesto. In addition, the Observatory program at the Fair has also had a presentation by Peter Romer, an expert in tourism innovation, who explained what are the drivers of responsible tourism and where the sector is headed in the coming years. Romer has pointed, like some of these engines, to the preferences of travelers who increasingly seek more experiences of sustainable tourism, climate change, technology, globalization and also the emergence of more and more tourism initiatives at the local level that revert in the communities.
In addition, during this session, different initiatives of sustainable tourism have been presented. One of them is Plastic Whale (Amsterdam, The Netherlands), the first professional plastics fishing company in the world that makes tours to collect plastics in Amsterdam canals. Marius Smit, founder of Plastic Whale, has spoken in his presentation "Fishing for plastic and saving our waters" of plastics fishing in Amsterdam as a replicable and applicable business model around the world.
Elena Rodríguez, co-founder of Authenticitys, also participated by telling the initiatives that her company is following in more than twenty cities around the world, such as Barcelona, Cartagena (Colombia) or Lisbon, promoting unique experiences based on sustainability and ecotourism, responding to a growing demand among the international population.
Another of the initiatives presented was that of Carlos Hernández, executive director of the En Vía Foundation (Oaxaca, Mexico), who highlighted that the Mexican organization works in different regions of the state of Oaxaca, empowering above all women to encourage tourism through zone. They themselves are responsible for training those interested in different areas of business, communication and languages, so that their business ideas are fruitful and attract tour operators from all over the world, always with local products and the traditions of Oaxaca as references.
For her part, Soledad Naranjo presented Unique Adventures, a company that promotes sustainable travel programs in Costa Rica, which respect the environment and create unique and unique sensations for tourists. For more than 13 years, Unique Adventures has been growing in their country, innovating day by day to adapt to changing social and environmental needs.
Alex Tsuk, founder of Refill my bottle, was in charge of closing this round of presentations with "Refill your bottle, reduce plastic waste, inspire", an initiative born in Southeast Asia with the aim of creating stations in which tourists can Fill your water bottles and thus reduce the consumption of plastic. Through a crowdsourced application, establishments that have these types of stations can include their location to inform tourists where they are. They currently have 750 stations in 9 different countries.
Finally, a round table with members of the advisory board of FiturNext closed the presentation of the Observatory at the Fair. The members of the advisory board present at the round table were Bary Roberts, president of the National Institute of Biodiversity (INBio) of Costa Rica, and Liliana Arroyo, an expert in digital transformation and social impact.