Chile opens 2019 promoting its offer in FITUR

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Chile opens 2019 promoting its offer in FITUR
Fri January 25, 2019

Sernatur set up a space with the presence of six regions and twenty-one national tourism companies


Chile again opens 2019 promoting its offer at the International Tourism Fair 2019, which takes place until January 27, IFEMA, Madrid. With a large delegation of about 25 national businessmen and representatives of the public sector, headed by the undersecretary of Tourism, Mónica Zalaquett and the national director of Sernatur, Andrea Wolleter.

To know the details of the participation of Chile in FITUR 2019, we interviewed Andrea Wolleter. The executive mentioned: "It is a fair that is renewed and those who have visited us show a lot of optimism, Spain is a very important market for us, more than 80000 Spaniards arrive each year and we are working on connectivity, new direct flights from Iberia and Level ".

"Here at FITUR we have gastronomic samples and folkloric activations that will captivate those who arrive at the fairground."

The tourism authority together with the national director of Sernatur, Andrea Wolleter, will have an intense bilateral agenda that includes meetings with different actors from the public and private sectors, among others. Wolleter will be in charge of exhibiting in the inaugural panel of FiturTechy, section of the fair destined to tackle topics associated with innovation and technology in the tourism field.

Wolleter commented, "beyond the strong job of positioning tourism offer that we will deploy as a country, our participation in FITUR allows us to link and participate in discussions on the issues that are currently marking the industry, such as innovation, technology, sustainability and automation. "

Regarding the objectives of 2019, the official mentioned: "This year we will also be focused on digital promotion with segmentation of our target audiences, we will focus on Argentina, Brazil and the US We will be visited by influencers, we will work with representation agencies to position ourselves in different experiences and we will have important international events this year. "
"We have a diverse offer with very active destinations and the government strongly supports that we can work together with travel agencies and operators."

Among the experiences that Chile seeks to position are astrotourism, on the subject of the eclipse of next July in the north of the country. This is how Coquimbo will also highlight the recent recognition granted by the prestigious travel guide Lonely Planet, a publication that chose the Elqui Valley as one of the ten best regions in the world to visit during 2019.

For its part, the regions of O'Higgins and Maule will promote wine tourism, with a view to holding the World Oenological Tourism Conference 2019, in which Chile will organize between December 4 and 5. This event is considered one of the most important worldwide when it comes to the world of wine.

Finally, the Chilean Patagonia will be present with the regions of Los Lagos, Aysén and Magallanes and the Chilean Antarctic. These destinations seek to highlight their landscapes and the diversity of experiences, with special emphasis on adventure tourism, an experience in which Chile is a world reference after winning for three consecutive years in the World Travel Awards.


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